Marketing Analytics Data Scientist

Hybrid role based in Vienna, VA, Winchester, VA, or Pensacola, FL. 6–9 month engagement.

Role Overview

We are seeking a Marketing Analytics Data Scientist for a 6-9 month engagement. This role is focused on enabling and simplifying the analysis required for the faster implementation of new Customer Decision Hub (CDH) modeling features. The position involves creating libraries, standardizing data retrieval processes, and developing analytical notebooks to support various data science initiatives. The ideal candidate will have a background in marketing, data science, and business analytics.

Key Responsibilities

• Develop a library of required queries and scripts to replicate the CDH customer contextual object in external systems for analysis.
• Standardize the format for executing key data retrieval steps, including interaction to outcome attribution and model data to interaction mapping.
• Create notebooks for the team to use for answering specific questions related to distribution, arbitration, and channel engagement analysis.
• Support initial analysis for new model-related features, such as creating back-testing approaches, establishing baseline KPIs, and developing monitoring strategies.
• Assist in ongoing analysis, including model performance monitoring.
• Address analytical gaps by standardizing analysis for actionable monitoring data and eligible audience monitoring.
• Tie interactions back to key member demographic data for more granular analysis.

Required Qualifications

• Education: A Master's degree is required.
• Experience: 5-10 years of professional experience, with 1-2 years of data science and coding experience. Marketing experience is also required.
• Technical Skills: Proficiency with Python/PySpark and SQL. Familiarity with the Databricks environment is required.

Preferred Qualifications

• Experience with Pega CDH is preferred.

Benefits

Everforth Apex offers a range of supplemental benefits, including medical, dental, vision, life, disability, and other insurance plans that offer an optional layer of financial protection. We offer an ESPP (employee stock purchase program) and a 401K program which allows you to contribute typically within 30 days of starting, with a company match after 12 months of tenure. Everforth Apex also offers a HSA (Health Savings Account on the HDHP plan), a SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions, a corporate discount savings program and other discounts. In terms of professional development, Everforth Apex hosts an on-demand training program, provides access to certification prep and a library of technical and leadership courses/books/seminars once you have 6+ months of tenure, and certification discounts and other perks to associations that include CompTIA and IIBA. Everforth Apex has a dedicated customer service team for our Consultants that can address questions around benefits and other resources, as well as a certified Career Coach. You can access a full list of our benefits, programs, support teams and resources within our 'Welcome Packet' as well, which an Everforth Apex team member can provide.