Marketing Analytics and Digital Growth Manager

Department: Marketing (MRKT) | Employment Type: Full Time | Location: San Antonio

About the Role

The Marketing Analytics & Digital Growth Manager leads measurement, analysis, attribution, and optimization of marketing and digital growth initiatives across the organization. This role connects marketing platforms, CRM, ERP, website, advertising, and customer data sources to create a comprehensive view of campaign performance, customer behavior, revenue impact, return on ad spend, and customer lifetime value. Serving as a strategic bridge between Marketing, Sales, IT, Data/Analytics, and business stakeholders, the manager ensures accurate measurement, clear attribution of business outcomes, and translation of insights into actionable growth strategies. The position also provides consultative guidance to improve digital engagement, lead quality, conversion, customer retention, and revenue contribution while modeling alignment with the company’s mission and values, collaboration, and ongoing self‑development.

Key Responsibilities

• Marketing Analytics, Reporting & Insights
  • Develop and maintain a comprehensive framework for measuring and reporting on marketing and digital performance across websites, email, paid advertising, social media, CRM, customer portals, and other digital channels.
  • Create and present regular performance reports for Marketing leadership, covering KPIs, campaign performance, ROAS, customer acquisition, retention, lead quality, conversion, and revenue influence.
  • Analyze marketing and customer data to identify trends, performance gaps, behavior patterns, and improvement opportunities.
  • Conduct ad‑hoc analysis to support strategic decision‑making, campaign planning, audience development, customer growth initiatives, and executive reporting.
  • Translate complex data into clear, actionable insights for marketing, sales, operations, and executive stakeholders.
• Attribution, ROAS & Customer Lifetime Value
  • Establish methodologies for tracking ROAS, marketing‑influenced revenue, cost per lead, cost per acquisition, customer lifetime value, and other business‑impact metrics.
  • Partner with internal teams to connect CRM, ERP, website analytics, advertising platforms, Marketing Cloud, and other data sources to improve visibility into the customer journey.
  • Analyze the influence of marketing channels on acquisition, engagement, retention, and revenue growth.
  • Recommend improvements to attribution tracking, campaign tagging, source tracking, customer identifiers, and data collection processes.
• Digital Growth & Optimization
  • Collaborate with marketing team members to improve digital campaign performance across paid search, display, social, email, website, landing pages, customer portals, and other channels.
  • Use data to identify opportunities to improve traffic quality, lead quality, conversion rates, customer engagement, and retention.
  • Support digital testing and optimization efforts, including A/B testing, landing page analysis, audience segmentation, campaign performance reviews, and funnel analysis.
  • Monitor digital marketing trends, tools, and best practices and recommend practical improvements.
  • Help define digital growth priorities based on measurable business impact, customer behavior, and channel performance.
• Data Integration, Governance & Platform Connectivity
  • Work cross‑functionally with IT, Data/Analytics, Sales, Operations, and vendors to connect and validate data across CRM, ERP, marketing automation, web analytics, advertising platforms, and reporting environments.
  • Ensure marketing data is accurate, consistent, reliable, and usable for reporting, attribution, segmentation, and decision‑making.
  • Identify gaps in data capture, tracking, tagging, source attribution, and reporting processes, and recommend improvements.
  • Support development of dashboards and reporting tools that provide visibility into marketing performance and customer growth.
  • Help establish standards for campaign tracking, UTM governance, source attribution, audience segmentation, and performance measurement.
• Leadership & Team Development
  • Hire, develop, evaluate, and influence effective and consistent productivity and teamwork to ensure delivery of Legendary Customer Service (LCS).
  • Model and reinforce HOLT’s Values Based Leadership (VBL) tools, models, and processes to align with Vision, Values, and Mission.
  • Participate in ongoing self‑development and demonstrate alignment with the company’s mission and core business values.
• Safety & Compliance
  • Work safely at all times and adhere to all applicable safety policies, company policies, procedures, and standards.
  • Perform other duties as assigned.

Requirements

• Bachelor’s degree in marketing, analytics, statistics, economics, business, information systems, or a related field (required).
• 5+ years of experience in marketing analytics, digital analytics, business intelligence, digital marketing performance, or a related field (required).
• Experience connecting and analyzing data from CRM, ERP, web analytics, advertising platforms, marketing automation, and other customer or business systems (required).
• Working knowledge of SQL, data modeling, data pipelines, or large‑dataset analysis (strongly preferred).
• Experience with campaign tagging, UTM governance, source tracking, customer identifiers, and data quality processes (preferred).
• Demonstrated leadership experience (preferred).

Qualifications

• Strong understanding of marketing attribution, ROAS, customer acquisition, retention, funnel analysis, and customer lifetime value.
• Proficiency with web tools and platforms such as Google Analytics, Adobe Analytics, Google Ads, Meta Ads, LinkedIn Ads, Marketing Cloud, or similar.
• Experience with data visualization and BI tools such as Power BI, Tableau, CRM Analytics, Marketing Cloud Intelligence, or similar.
• Strong analytical skills with the ability to interpret complex data and translate it into business recommendations.
• Excellent communication skills, including the ability to explain data, attribution, and performance insights to non‑technical stakeholders.
• Ability to work collaboratively across Marketing, Sales, IT, Data/Analytics, vendors, and business teams.

Supervisory Responsibilities

• Interviewing, hiring, and training employees.
• Planning, assigning, and directing work.
• Coaching and development of team members.
• Appraising performance, rewarding, and disciplining employees.
• Addressing complaints and resolving problems.

Travel

Up to 10% travel expected.

Physical Requirements

This position involves extended periods in a stationary position, occasional movement within the office to access equipment, routine use of standard office equipment (computers, phones, photocopiers, filing cabinets, fax machines), frequent communication with employees, vendors, and stakeholders, and occasional lifting or transporting of items up to 10 lb.

Work Environment

The role is performed in a professional office with environmentally controlled conditions, often at a fast pace with unscheduled interruptions.

Disclaimer

The statements above describe the general nature and level of work performed by employees in this classification. They are not an exhaustive list of all responsibilities, duties, and skills required. Incumbents may be required to perform duties outside of their normal responsibilities as needed.