Marketing Analyst I or II
About the role
The ideal candidate will have a background in data analysis, digital marketing strategies, and web measurement. The finalist will be hired at the salary and level commensurate with their qualifications.
We are seeking an analytical and detail-oriented Marketing Analyst I or II with a specialization in web analytics and ads. For this position, we anticipate offering an annual salary between $60,000 to $70,000 for a Marketing Analyst I and $70,000 to $80,000 for a Marketing Analyst II. ACT manages salaries within the range based on relevant factors including, skills, experience, and internal equity.
Responsibilities
- Understanding User Behavior - Analyze web traffic and campaign performance data to identify trends, patterns, and insights
- Reporting and Visualization - Develop and maintain marketing dashboards and reports for both ongoing and ad-hoc requests
- Digital Measurement - Collaborate with the marketing team to establish campaign tracking goals, KPIs, and translate stakeholder needs into solutions
- Marketing Optimization - Provide recommendations based on data analysis to optimize marketing performance and surface opportunities
Requirements
- Marketing Analyst I Qualifications: At least 1 year of experience in marketing analysis, with a focus on web analytics and paid advertising
- Marketing Analyst II Qualifications: At least 3 years of experience in marketing analysis, with a focus on web analytics and paid advertising
Qualifications For Both Levels:
- Proficiency in web analytics tools such as Google Analytics or Adobe Analytics
- Experience with tagging and management systems such as Google Tag Manager
- Strong analytical and problem-solving skills
- Experience with analysis and presentation tools such as Excel, Looker Studio, or Tableau
- Ability to organize data across sources and manage multiple data sets
- Knowledge of digital marketing channels and advertising metrics
- Bachelor’s degree in Marketing, Economics, Informatics, Business, or related area of study, or equivalent combination of education and experience from which comparable knowledge and abilities can be acquired
It’s a Plus If You Have:
- Experience with web optimization and tools such as VWO or Adobe Target
- Basic familiarity with Snowflake or similar data warehouse
- Familiarity with LLM tools such as Claude, ChatCPT, or Gemini and implementing tools in workflows
Qualifications
- Marketing Analyst I Qualifications: At least 1 year of experience in marketing analysis, with a focus on web analytics and paid advertising
- Marketing Analyst II Qualifications: At least 3 years of experience in marketing analysis, with a focus on web analytics and paid advertising
Qualifications For Both Levels:
- Proficiency in web analytics tools such as Google Analytics or Adobe Analytics
- Experience with tagging and management systems such as Google Tag Manager
- Strong analytical and problem-solving skills
- Experience with analysis and presentation tools such as Excel, Looker Studio, or Tableau
- Ability to organize data across sources and manage multiple data sets
- Knowledge of digital marketing channels and advertising metrics
- Bachelor’s degree in Marketing, Economics, Informatics, Business, or related area of study, or equivalent combination of education and experience from which comparable knowledge and abilities can be acquired
It’s a Plus If You Have:
- Experience with web optimization and tools such as VWO or Adobe Target
- Basic familiarity with Snowflake or similar data warehouse
- Familiarity with LLM tools such as Claude, ChatCPT, or Gemini and implementing tools in workflows
Benefits
ACT values a diverse workplace and is committed to fostering an inclusive, equitable environment in which every team member has an opportunity to grow. We want our team members to have the well-being and confidence they need to do their best work, in an environment where both they and ACT thrive. To support this, our total rewards include company paid life insurance, medical, dental, vision, flexible health and dependent spending accounts, 401(k) retirement savings with company match, paid holidays, paid time off, and so much more. You can find a comprehensive list of our benefits here.