Marketing Analyst I

About The Company Gas South is a leading energy provider committed to delivering reliable, affordable, and sustainable natural gas solutions to residential and commercial customers. With a focus on innovation, customer satisfaction, and community engagement, Gas South strives to create a positive impact both within the industry and in the communities it serves. The company emphasizes a culture of integrity, teamwork, and continuous improvement, fostering an environment where employees are empowered to contribute their best ideas and skills. Gas South’s dedication to operational excellence and social responsibility has established it as a trusted name in the energy sector, committed to growth, sustainability, and making a difference in people's lives. About The Role Gas South is seeking an innovative, curious, and adaptable self-starter to join our team as a Marketing Analyst I. This role is ideal for individuals passionate about leveraging data to solve complex business problems, analyze customer behavior, and uncover insights that inform strategic decisions. As a Marketing Analyst I, you will operate in a dynamic, collaborative environment where analytical, statistical, and problem-solving techniques are essential to supporting sales and marketing strategies. You will work at the intersection of marketing, sales, and data analytics, utilizing customer, operational, and market data to answer critical business questions and enhance decision-making processes. The position involves transforming large datasets into actionable insights that drive customer acquisition, retention, revenue growth, and overall business performance. You will partner with cross-functional teams to identify opportunities, evaluate performance, and support continuous improvement initiatives. This role offers a clear career progression path through multiple levels, allowing you to grow your technical and business expertise while taking on increasing responsibilities and leadership opportunities. If you are proactive, analytical, and eager to develop your technical skills in tools such as SQL, Python, Power BI, and Tableau, this position provides an excellent platform for professional growth. Your curiosity about how businesses operate and your enthusiasm for exploring data relationships will be highly valued at Gas South. Qualifications Bachelor's degree in Data Science, Data Analytics, Engineering, Economics, Statistics, Marketing, Business Analytics, Finance, Mathematics, or a related quantitative field (preferred).Internship, co-op, academic project, or professional experience involving data analysis, business analysis, marketing analytics, or customer analytics.Proficiency in Microsoft Excel and familiarity with analytical tools such as SQL, Python, R, Power BI, Tableau, or similar technologies.Basic understanding of data analysis, data validation, and structured problem-solving concepts.Exposure to data preparation, transformation, database concepts, or reporting through coursework, projects, or internships.Interest or experience in customer, marketing, or sales analytics and business intelligence reporting.Strong quantitative, analytical, and problem-solving skills with attention to detail.Excellent time management and organizational abilities to handle multiple priorities effectively.Effective communication skills to present findings clearly to both technical and non-technical audiences.Willingness to learn new tools, methodologies, and business processes continuously. Responsibilities Analyze customer behavior, sales, marketing, and operational data to identify trends, risks, and opportunities supporting business growth and strategic planning.Develop a comprehensive understanding of customer lifecycle performance, including acquisition, retention, and profitability metrics.Aggregate, transform, clean, and prepare large datasets from multiple sources to facilitate reporting and analytical modeling.Extract, load, and transform data from databases, third-party APIs, CRM systems, marketing platforms, and internal applications.Create and maintain dashboards, reports, and visualizations that effectively communicate complex data insights.Conduct ad hoc analyses, customer segmentation, campaign evaluations, and A/B testing to support ongoing business initiatives.Apply analytical techniques such as regression analysis, forecasting, hypothesis testing, and other quantitative methods.Support forecasting, planning, and performance measurement activities by providing data-driven insights and trend analysis.Validate data inputs, outputs, and assumptions to ensure analytical accuracy and reliability.Document methodologies, business rules, data definitions, and assumptions to promote transparency and reusability.Present findings, insights, and recommendations effectively to stakeholders across various departments.Collaborate with cross-functional teams including Marketing, Sales, Finance, Operations, and Risk Management to develop data-driven solutions.Continuously seek opportunities to enhance analytical capabilities, reporting processes, and technical skills. Benefits Comprehensive medical, dental, and vision insurance coverage.Employer-paid life insurance and disability benefits.Annual employer contributions of up to 12.5% to your 401(k) retirement plan.Remote work options based on business needs.Performance-based annual incentives aligned with company benchmarks.Paid four-week sabbatical after every five years of service.Opportunities to participate in community volunteer initiatives.Education assistance program providing up to $5,250 annually for professional development. Equal Opportunity Gas South is an Equal Opportunity Employer committed to fostering an inclusive and diverse workplace. We do not discriminate against any employee or applicant based on race, color, religion, sex, age, national origin, disability, pregnancy, childbirth, medical conditions, genetic information, veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Our