Marketer (Brand, Product, Storytelling)

About the role

The role is open to candidates across a range of seniority (typically 4+ years’ experience), with a focus on demonstrated execution capability. Two common profiles are expected:

• Narrative / Creative Focus: Strong ability to develop clear, compelling messaging from complex inputs, high attention to detail across writing, visual output, and overall brand, experience producing product-facing content (e.g., demos, websites, launch materials).
• Distribution / Growth Focus: Experience driving reach through content, launches, and media, strong understanding of channels, timing, and amplification strategies, track record of creating high-engagement or high-visibility moments.

Key Responsibilities

Developing and maintaining core company and product narratives
Translating technical concepts into clear, externally facing messaging
Creating high-quality content across formats (written, video, demos, launches)
Supporting frequent product launches (weekly cadence) with structured messaging and assets
Owning and evolving brand positioning across website, product, and external channels
Driving distribution through organic, social, and PR channels
Contributing to category definition in an emerging market

Candidate Profile

The role requires proven experience executing marketing work end-to-end (not solely strategy), ability to operate independently and manage multiple workstreams, strong product understanding and ability to map messaging to user journeys, high quality bar for output and attention to detail, and willingness to work in a fast-paced environment with frequent releases.

Requirements

Proven experience executing marketing work end-to-end (not solely strategy)

Ability to operate independently and manage multiple workstreams

Strong product understanding and ability to map messaging to user journeys

High quality bar for output and attention to detail

Willingness to work in a fast-paced environment with frequent releases

Preferred Background

Experience in AI or developer-facing products

Exposure to early-stage or high-growth environments

Involvement in positioning or launching new product categories

Familiarity with companies such as ElevenLabs, Lovable, or similar

Scope and Impact

Full ownership of brand and narrative development

Direct collaboration with the founder

Responsibility for external perception of the company and its products

Opportunity to shape positioning in a new and evolving category