Market Research Methodologist - AI Trainer

Role Responsibilities

• Define standards for high-quality business research reports and executive communications.
• Establish best practices for evidence interpretation, research synthesis, insight generation, and recommendation development.
• Create evaluation rubrics that distinguish exceptional, average, and poor-quality outputs.
• Analyse business questions generated by AI systems.
• Synthesize research findings from multiple sources into clear, actionable recommendations.
• Produce decision-ready reports comparable to research and insights deliverables presented to executive leadership.
• Review AI-generated research and reporting workflows for consistency of reasoning and recommendations.
• Evaluate accuracy of analyses and interpretations.
• Assess appropriateness of confidence assessments and quality of logical reasoning.
• Ensure executive readiness of final outputs.
• Provide detailed feedback and scoring rationale.

Qualifications

• Must-Have: 3+ years of experience in market research, consumer insights, or customer research.
• Experience at companies like Kantar, NielsenIQ, GfK, Gartner, Forrester, Circana (IRI), Mintel, Euromonitor, or a comparable research organisation.
• Expertise in survey methodology and questionnaire design.
• Experience conducting concept tests, message tests, brand tracking, or customer research studies.
• Experience producing executive-facing presentations and reports.
• Excellent written communication skills.

PREFERRED

• Experience across CPG, healthcare/pharma, financial services, retail, or consumer sectors.
• Experience presenting findings and recommendations directly to senior executives.
• Experience evaluating research quality, methodologies, and deliverables.
• Experience managing large-scale research programs.