Market Research Expert

Key Responsibilities

• Create detailed prompts and gold-standard market research outputs (research plans, briefs, survey instruments, insight summaries, competitor scans).
• Evaluate and rank AI responses to improve methodological rigor, clarity, and practical usefulness.
• Test AI outputs for inaccuracies, misleading claims, biased framing, and improper evidence use; validate reliability across industries and use cases.

Requirements

• Bachelor’s degree (or higher) in Marketing, Business, Economics, Statistics, Psychology, or a related field (or equivalent professional experience).
• 5+ years of professional experience in market research, consumer insights, strategy, or analytics (agency, consulting, or in-house).
• Strong understanding of qualitative and quantitative methods: interviews, focus groups, surveys, conjoint/MaxDiff familiarity (optional), basic experimental thinking.
• Proven ability to create and critique research instruments: question wording, scales, leading/loaded questions, survey flow, screening, and quality checks.
• Strong analytical reasoning: translating ambiguous questions into testable hypotheses, research plans, and decision-ready conclusions.
• Prior experience with AI data training/annotation, insight QA, research ops, or editorial review is strongly preferred.

Qualifications

Exceptional attention to detail when spotting flawed methodology, overconfident conclusions, weak evidence, or “hallucinated” data; minimum C1 English proficiency.

Skills

• Strong understanding of qualitative and quantitative methods: interviews, focus groups, surveys, conjoint/MaxDiff familiarity (optional), basic experimental thinking.
• Proven ability to create and critique research instruments: question wording, scales, leading/loaded questions, survey flow, screening, and quality checks.
• Strong analytical reasoning: translating ambiguous questions into testable hypotheses, research plans, and decision-ready conclusions.
• Exceptional attention to detail when spotting flawed methodology, overconfident conclusions, weak evidence, or “hallucinated” data.

Benefits

This role is with SME Careers, a fast-growing AI Data Services company and subsidiary of SuperAnnotate, delivering training data for many of the world’s largest AI companies and foundation-model labs. Important There is no immediate project for this role; however, if qualified, you will be among the first experts we reach out to when relevant opportunities arise. This will also provide you with access to future projects available through our expert network.

Pay

Hourly, remote contractor role.

Schedule

Hourly, remote contractor workflow across time zones.