Market Research Analyst III

About the role

We are looking for a Senior Market Researcher who can influence marketing decision-making by translating rigorous brand and performance marketing research into clear insights that sharpen channel execution and audience strategy. You’ll work closely with marketing teams and alongside other researchers and data scientists to deliver recommendations that will craft the future of human commerce on Etsy.

Workplace expectations

This role requires your presence in Etsy’s Brooklyn Office once or twice per week depending on your proximity to the office. Candidates living within commutable distance of Etsy’s Brooklyn Office Hub may be the first to be considered.

About the team

The Market Research team helps Etsy understand customers, sellers, and the marketplace through rigorous qualitative and quantitative research.

• We use research to inform the development of marketing strategy & tactics and to help evaluate marketing performance (in close partnership with Marketing Analytics).
• We’re a mixed-methods team with a deep bench of quantitative and qualitative methods, but our team leans towards quantitative skill sets.
• We conduct research with global consumers, small business owners, as well as Etsy buyers & sellers.
• We actively foster an inclusive team culture that promotes diversity, collaboration, and professional development.

Responsibilities

• Partner with Product & Retention Marketing teams to guide marketing strategy and execution.
• Independently develop and execute research for tightly-scoped research projects, including developing survey instruments, analyzing data, generating insights and recommendations, and writing reports.
• Support the Product & Retention Marketing Research Lead on more widely-scoped research projects.
• Own key aspects of our brand tracking program, including vendor relationships, questionnaire updates, tabulation specs, data analysis, and reporting.
• Source and synthesize secondary research, including competitive intelligence.
• Contribute to market research operations, including project management and overseeing the process of working with third-party research vendors (e.g., research agencies, moderators).

Qualifications

• Approximately 5+ years experience conducting primary market research, ideally in a multi-channel marketing or ecommerce environment.
• Expertise designing and executing quantitative and mixed-methods research, including brand tracking, audience strategy, channel measurement.
• Strong quantitative research skills, including sampling, questionnaire design, and data analysis, with the ability to develop measurement frameworks, interpret complex data from primary research and third-party sources, identify meaningful trends, and translate findings into clear business implications.
• Experience connecting brand health, channel performance, audience understanding, and business outcomes to develop holistic measurement approaches and inform marketing strategy.
• Comfort leveraging AI tools to accelerate research workflows and experience independently exploring new use cases—while maintaining human oversight and judgement of outputs.
• Excellent data visualization skills, including experience with Google Slides, with the ability to translate complex data into clear narratives.
• Strong stakeholder management and communication skills.
• A collaborative, curious, and pragmatic mindset and the ability to balance methodological rigor with speed and proactively identify opportunities for research and measurement to improve marketing decisions.

Pay

$136,000.00 – $176,000.00

Benefits

In addition to salary, you will also be eligible for an equity package, an annual performance bonus, and our competitive benefits that support you and your family as part of your total rewards package at Etsy.