Market Research Analyst II

About the role

We are looking for a Market Researcher who can influence marketing decision-making by deeply understanding Etsy's audiences and our evolving competitive landscape. You'll work closely with marketing teams and alongside other researchers and data scientists to deliver insights and recommendations that will craft the future of human commerce on Etsy. This is a full-time position reporting to the Senior Manager, Market Research.

About the team

• The Market Research team helps Etsy understand customers, sellers, and the marketplace through rigorous qualitative and quantitative research
• We use research to inform the development of marketing strategy & tactics and to help evaluate marketing performance (in close partnership with Marketing Analytics)
• We're a mixed-methods team with a deep bench of quantitative and qualitative methods, but our team leans towards quantitative skill sets
• We conduct research with global consumers, small business owners, as well as Etsy buyers & sellers
• We actively foster an inclusive team culture that promotes diversity, collaboration, and professional development

Responsibilities

• Partner with Product & Retention Marketing teams to guide marketing strategy and execution
• Independently develop and execute research for tightly-scoped research projects, including developing survey instruments, analyzing data, generating insights and recommendations, and writing reports
• Support the Product & Retention Marketing Research Lead on more widely-scoped research projects
• Own key aspects of our brand tracking program, including vendor relationships, questionnaire updates, tabulation specs, data analysis, and reporting
• Source and synthesize secondary research, including competitive intelligence
• Contribute to market research operations, including project management and overseeing the process of working with third-party research vendors (e.g., research agencies, moderators)

Qualifications

• Approximately 3+ years experience conducting primary market research, including brand tracking experience
• Familiarity with lifecycle marketing and the ability to translate research into concrete marketing recommendations
• Strong quantitative research skills, including sampling, questionnaire design, data analysis (including strong understanding of statistical testing), and reporting
• Experience conducting research that shapes lifecycle marketing strategy
• Experience conducting product marketing research– such as positioning development, GTM message testing, or value prop testing
• Comfort leveraging AI tools to accelerate research workflows while maintaining human oversight and judgement of outputs
• Excellent data visualization skills, including experience with Google Slides, with the ability to translate complex data into clear narratives
• Strong communication skills
• A collaborative, curious, and pragmatic mindset and the ability to balance methodological rigor with speed

Pay & location

In addition to salary, you'll be eligible for an equity package, an annual performance bonus, and our competitive benefits that support you and your family. Base salary is determined by your location, skills, and experience. Etsy uses two geographic pay zones: Geo-1 (New York City metropolitan area, San Francisco Bay Area, and Seattle metropolitan area) and Geo-2 (all other U.S. locations). This role requires your presence in Etsy's Brooklyn Office once or twice per week depending on your proximity to the office. Candidates living within commutable distance of Etsy's Brooklyn Office Hub may be the first to be considered. Remote candidates outside commutable distance may be considered on a case-by-case basis, with the expectation of occasional travel to the office.