Market Intelligence & Strategy Manager

About the role

As a Market Intelligence & Strategy Manager at Taylor Morrison, you will collect and analyze data from secondary sources, competitive shops, and internal sources to provide support on recommendations for existing communities and future land opportunities with reliable forecasts of price and pace. You will also provide the “voice of the consumer” with sound data research on consumer preferences, wants, and needs that can be applied to division decisions on community design, product development, home specifications, and marketing communications.

Responsibilities

• Evaluation and recommendations on existing community positioning:
  • Monthly completion and assessment of resale data.
  • Regular fieldwork including shopping competition to collect front-line intelligence on market shifts, consumer preferences, and specification levels.
  • Troubleshoot problematic communities or identify drivers of success to replicate.
  • Experience in selected primary research including focus groups and survey creation/administration.
  • Monthly completion and assessment of competitive market assessments (CMA) for each community.
  • Monthly positioning reviews with the Division President and operations team.
• Evaluation and recommendations on future community positioning:
  • Fieldwork to perform site and competitive evaluations.
  • CMA completion and communicate recommendations on price, product, and promotion to the Division President and operations team.
  • Community design, floor plans, specifications that culminate in pace and price forecasts.
  • Resale analysis completion and discussion with the Division President and operations team.
  • Portfolio Investment Committee (PIC) submittal reports, including finding data and pulling together the business case of the benefits of purchasing a property and identifying the customers.
  • Identify consumer group wants/needs through focus groups.
  • Conduct focus groups, surveys, or other research to ensure proper product/price positioning prior to opening and bring the voice of the consumer to product design and development.
  • Assist with new product development by providing consumer feedback.
• Strategic plan development and evaluations:
  • Coordinate with the Division President and operations team on both short- and long-term strategic initiatives.
  • Gather, analyze, and communicate both macro and micro-level market data.
  • Assess market opportunities for growth strategy by combining key components of macro market data and communicating implications.
  • Assess consumer group sizes and changes, submarkets, and competitive supply and identify opportunities (Opportunity Matrix).
  • Communicate key findings to local division management teams.
  • Assist Division Presidents with the final strategic plan presentation.
  • Provide support for the completion of the Corporate Workbook.

Requirements

• Minimum bachelor’s degree in Business, Real Estate, or a quantitative field required; equivalent industry experience preferred.
• 4+ years of experience in site selection, competitive assessments, and/or market evaluations in homebuilding or a similar industry.
• Experience in data gathering from various sources and compiling into logical charts, graphs, tables, and written form.
• Highly proficient in Excel, Word, and PowerPoint.
• Very strong written and verbal communication skills.
• Experience with housing database tools is a plus.
• Local market knowledge preferred.

Essential Functions

• Ability to report to the Division/Corporate Office/Community daily and adhere to schedule.
• Ability to access, input, and retrieve information from a computer and/or electronic device.
• Ability to have face-to-face conversations with customers, co-workers, and higher-level managers.
• Ability to sit or stand for long periods and move around the work environment as needed.
• Ability to operate a motor vehicle if applicable.
• Comply with company policies and procedures.

Physical Demands

• Ability to remain in a stationary position up to 50% of the time.
• Ability to frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds.

Benefits

• Competitive compensation.
• Health care: medical, dental, vision, and prescription drug coverage.
• 401(k) with company matching contributions.
• Flexible spending accounts.
• Disability programs.
• Employee and dependent life insurance.
• Vacation and company holidays.
• Tuition reimbursement.
• Employee home purchase rebate program.
• Home mortgage program.
• Employee Assistance Program (EAP).