Market Development Manager, Cell Therapy (onsite)

Description

Own product/service marketing strategy and execution leadership for the Cell Therapy portfolio, ensuring strong market insight, positioning, and GTM delivery.

Market & customer insight

• Own market assessment, competitive landscape, and customer needs
• Partner with centralized VOC/market research for prioritized insights
• Translate insights into clear growth opportunities

Positioning, messaging & content briefs

• Define segmentation, ICP, value proposition, and customer messaging
• Create customer journey and content strategy
• Create clear briefs for technical/content shared services

Go-to-market planning

• Develop GTM tactical plans for NPI launches, campaigns, and key initiatives
• Cook with demand gen/events/marcom for execution
• Ensure alignment with product management and commercial teams

Sales enablement inputs & feedback loop

• Develop sales playbooks/training/tools with support from enablement
• Capture field/customer feedback and refine messaging
• Support key customer engagements as needed

Requirements

• Bachelor's Degree plus 6 years of experience in marketing in life sciences or related industry
• PREFERRED: Fields of Study - Life sciences, marketing, business administration, or related field
• Strong expertise in developing and executing multi-channel marketing strategies and campaigns
• Demonstrated ability to translate technical/scientific content into compelling customer messaging
• Strong project management and organizational skills to handle multiple priorities
• Experience with digital marketing, including SEO/SEM, social media, and marketing automation platforms
• Strong analytical capabilities to measure campaign effectiveness and drive data-based decisions
• Strong written and verbal communication skills
• Demonstrated ability to influence and collaborate across matrix organizations
• Deep understanding of marketing fundamentals: 4Ps, segmentation, value proposition development
• Knowledge of life science research markets and competitor landscape preferred
• Ability to travel up to 25%
• Proficiency in Microsoft Office suite and marketing automation/CRM platforms
• Business acumen with customer-centric mindset

Compensation And Benefits

The salary range estimated for this position based in Massachusetts is $104,000.00–$154,100.00. This position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy.

We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes:

• A choice of national medical and dental plans, and a national vision plan, including health incentive programs
• Employee assistance and family support programs, including commuter benefits and tuition reimbursement
• At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy
• Retail and savings programs, such as our competitive 401(k) U.S. retirement savings plan
• Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount

For more information on our benefits, please visit: https://jobs.thermofisher.com/global/en/total-rewards