Market Analyst

Responsibilities

• Advise Directors within Sales territories on customer size, coverage, logistics business, and determine 80/20 strategy.
• Create dashboards and reference tools for the Commercial team to track market changes.
• Drive informed strategic decisions by providing comprehensive market insights.
• Serve as an expert across all forms of transportation data and marketing information, including:
  • POLK data assessment & reporting
  • RigDig data assessment & reporting
  • Dealer/Direct quota management & reporting
  • ACT research reporting and compilation
  • FTR reporting and compilation
  • Miscellaneous reporting and data analysis
  • Monthly MBR slides
  • Stock reporting (sales, backlog)
  • Used inventory price tracking
  • Auction data analysis
• Manage sales support operations and act as a backup for Commercial Operations such as quoting, customer pickups, MRO creation, etc.
• Deliver actionable data analysis to enhance commercial performance and achieve growth objectives.
• Support the sales distribution network to consistently sell out plant capacity and meet sales, market share, and profit goals, including:
  • Improving market penetration (depth and breadth)
  • Adding/improving distribution channels
  • Entering and developing new markets/areas
  • Expanding in-house direct sales capabilities
  • Supporting in-house salespeople to meet sales goals
  • Cost-effectively providing sales resources
• Alert leadership if pricing strategy or requests fall outside target metrics.
• Contribute to the development of quoting automation and keep the system updated with current market pricing.
• Support and implement strategic sales and marketing plans to align organizational strengths with market opportunities, maximizing profit, ROI, and stakeholder value, including:
  • Development of product lines to respond to market needs

Requirements

• Bachelor’s degree in Business, Analytics, or a related field preferred (exceptional experience in this field may substitute).
• Preferred 2-5 years of corporate operations experience.
• Minimum 3 years of experience in sales, marketing, or commercial analytics.
• Trailer industry experience preferred.
• Experience with CPQ tools preferred.

Skills

• Attention to detail
• Sales ability
• Verbal communication skills, including presenting to large groups
• Knowledge of business growth and development
• Written communication skills
• Computer proficiency
• Professional judgment