Marekting Intern - Southern Arkansas University

About the role

The intern serves as the liaison between the student body and Aramark through peer-to-peer marketing, campus dining promotional events, and creation of marketing materials for the units.

Responsibilities

• Act as a liaison between Aramark and the student body through peer-to-peer marketing, reaching out to student groups, coordinating the marketing schedule with university events, and conducting student surveys and focus groups
• Communicate student trends by providing information on student needs, study habits, and activities to assist in identifying missed on-campus markets
• Act as the on-campus contact for the marketing department when the Marketing Manager is unavailable
• Develop relationships with outside vendors to obtain pricing and print requirements and follow-up to ensure completion of projects (printers, designers, etc.)
• Communicate daily with the Marketing Manager and work together to prioritize tasks
• Develop text, layout, and design for first drafts of promotional materials (brochures, postcards, emails, flyers, signage, posters, etc.)
• Review promotional materials before they are distributed
• Interact with customers while working at various marketing events such as meal plan sign-up tables, residential theme dinners, and promotions
• Give presentations or speak to customers at open house, orientations, club meetings, etc.
• Distribute marketing materials to the dining locations and make sure materials posted are up to date (posters, maps, table tents, napkin ads, etc.)
• Conduct competitive analysis and market penetration study to establish current state of the account
• Oversee long-term projects and assist with administrative tasks
• Enter data into Excel spreadsheets for analysis, interpret spreadsheet data and convert to an executive summary
• Update the campus dining website with new information on locations, hours of operation, menus, etc. as needed and generate new ways to increase website traffic and student interest
• Analyze the communication strategy's impact on voluntary meal plan sales, retail check average and customer counts
• Maintain a professional image
• Complete marketing projects as needed
• Assist in other departments as needed
• Completion of any task requested by a supervisor or member of the Aramark management team

Qualifications

• Distribute marketing materials to the dining locations and make sure materials posted are up to date (posters, maps, table tents, napkin ads, etc.)
• Conduct competitive analysis and market penetration study to establish current state of the account
• Oversee long-term projects and assist with administrative tasks
• Enter data into Excel spreadsheets for analysis, interpret spreadsheet data and convert to an executive summary
• Update the campus dining website with new information on locations, hours of operation, menus, etc. as needed and generate new ways to increase website traffic and student interest
• Analyze the communication strategy's impact on voluntary meal plan sales, retail check average and customer counts
• Maintain a professional image
• Complete marketing projects as needed
• Assist in other departments as needed
• Completion of any task requested by a supervisor or member of the Aramark management team