Managing Director of Marketing and Growth

Enterprise Marketing Strategy & Operating Model

Establish the firmwide marketing strategy across its pillars
Translate business priorities into an execution roadmap, decision log, integrated launch/editorial calendar, and clear priorities by industry, account, offer, and CTA.
Set accountabilities and operating cadences across marketing pods, agency partners, revenue enablement, people development, business development, and firm leadership.

Brand, Positioning & Proof Leadership

Own the firmwide narrative, message house, proof-point system, brand governance, and claim-safe language so CLA is credible, memorable, and differentiated.
Guide agency-led brand and communications execution, including PR/AR, executive visibility, editorial governance, templates, internal communications, and reputation management.
Build a proof-first content engine that converts CLA expertise, client outcomes, demos, research, case briefs, and SME insights into trust and field-ready assets.

Growth, Demand & Field Activation

Lead repeatable demand programs across paid, organic, email, webinars, landing pages, nurture, and conversion paths tied to clear offers, scoring, routing, and follow-up SLAs.
Stand up and scale ABM and field marketing for priority industries and named accounts, including account tiering, value hypotheses, workshops, executive events, and tailored follow-up.
Partner with Principals, service leaders, and revenue enablement to deliver messaging, sales plays, talk tracks, templates, proof assets, and next-best-actions.

Impeccable Client Service

Engage clients effectively; understand their needs, provide valuable advice, and build lasting relationships.
Lifecycle, Advocacy & Digital Experience Design lifecycle marketing programs that accelerate onboarding, adoption, time-to-value, retention, expansion, and seamless motions.
Operationalize advocacy through references, case studies, testimonials, referrals, reviews, Client Advisory Boards, and reusable proof capture processes.
Modernize the digital experience through website, landing page, microsite, interactive tool, content hub, and web-to-CRM strategies that improve conversion and visibility.

Performance, Operations & Leadership

Own performance management through Rainmaker/Dynamics-aligned dashboards, attribution, funnel definitions, SLA adherence, data hygiene, experiment backlogs, and a single dashboard of truth.
Prioritize marketing investments, budgets, vendors, technology, and agency support based on pipeline impact, conversion, velocity, expansion, advocacy, and ROI.
Lead and develop senior marketing leaders and cross-functional pods, championing operational excellence, digital agility, responsible AI usage, and continuous improvement.

Qualifications

• Bachelor's degree is required. Combination of relevant experience, education, and training may be accepted in lieu of degree.
• A minimum of 12 years of relevant experience required, including senior leadership experience building and executing integrated B2B marketing strategies that connect brand, demand generation, product/offer marketing, content, lifecycle, marketing operations, analytics, field marketing, and ABM to measurable revenue outcomes.
• Advanced working knowledge of Microsoft (MS) Office applications (Word, Excel, PowerPoint, Outlook) and core marketing systems, including CRM/Rainmaker-Dynamics, marketing automation, web content management, analytics, attribution, campaign operations, and reporting platforms preferred.
• Demonstrated ability to translate strategy into an execution system, interpret funnel, pipeline, conversion, velocity, and ROI data, guide MarTech and agency strategy, enforce governance, claims discipline, data hygiene, routing/scoring, and SLA standards; and align brand, demand, content, lifecycle, field, ABM, and operations teams around measurable business outcomes preferred.

Pay

TBD

Schedule

TBD