Manager, Web Platforms and Digital Experience

About the role

The Web Platforms and Digital Experience Manager oversees the planning, development, and management of websites and web services supporting UCSF programs, projects, and institutional initiatives. The role is responsible for coordinating website structure, layout, functionality, and integration with backend systems or enterprise platforms as needed, including the incorporation of multimedia, interactive features, and informational content. The position collaborates with campus departments and stakeholders to guide website development, content publishing, and digital standards while facilitating the effective use of UCSF web platforms and hosting services, ensuring websites meet organizational goals and follow best practices for usability, accessibility, and governance.

Responsibilities

• Manage UCSF Web Services and Platforms: Oversee the planning, development, implementation, and maintenance of institutional websites and web platforms. Ensure sites meet standards for accessibility, usability, security, and performance. Evaluate and implement emerging technologies, including AI-enabled tools and automation solutions, to improve digital experiences, accessibility, content management, and operational efficiency.
• Lead Web Content Strategy and Governance: Establish and maintain web content standards, information architecture, editorial guidelines, and governance processes to ensure consistent, high-quality digital communications across UCSF websites. Establishes programming standards and program documentation requirements. Develop proposals to improve or streamline processes and procedures, in conjunction with industry best practices. Assess and leverage AI-driven solutions to support content strategy, information architecture, content optimization, and data-informed decision making across UCSF websites.
• Project and Program Management: Plan and manage web initiatives and projects including new site launches, redesigns, and platform enhancements. Define project scope, timelines, and resource needs while ensuring delivery aligns with organizational priorities. Identify opportunities to leverage AI and emerging technologies within web initiatives and platform roadmaps to improve service delivery and user experience.
• Stakeholder Collaboration and Consulting: Partner with campus departments, communications teams, and IT groups to identify web needs, provide strategic guidance, and support the development and improvement of departmental websites. Develop and document service expectations and responsibilities, including drafting Memoranda of Understanding (MOUs) or similar agreements when appropriate.
• Web Platform Operations and Integration: Coordinate configuration and integration of web platforms, hosting services, and related tools to support institutional web services and ensure reliable operations.
• Analytics and Continuous Improvement: Monitor website performance using analytics and user feedback to identify opportunities for improving user experience, content effectiveness, and overall web service delivery.
• Staff Leadership and Development: Supervise and mentor web staff or contributors, including task assignment, performance management, and professional development to ensure high-quality web services and collaborative team operations.
• Budget and Resource Coordination: Assist with planning and monitoring program budgets, vendor services, and resource allocations related to web platforms, tools, and projects to ensure efficient use of departmental resources.
• Policy Development and Campus Engagement: Participate in campus committees or working groups related to web governance, accessibility, digital communications, and technology standards; recommend improvements to policies and procedures.

Qualifications

• Bachelor’s degree in information technology, computer science, communications, digital media, or a related field, or an equivalent combination of education and relevant experience and training.
• Minimum 5 years of progressively responsible experience in web services, digital platforms, website management, or related technical/digital communications roles.
• Minimum 2 years of experience supervising or leading staff, project teams, or distributed contributors.
• Experience managing or supporting enterprise or organizational websites using content management systems (CMS) and modern web technologies.
• Demonstrated experience managing web projects including planning, implementation, and ongoing support of web platforms or digital services.
• Demonstrated knowledge of web accessibility standards (e.g., WCAG), usability principles, and digital best practices.
• Strong analytical, organizational, and project management skills with the ability to manage multiple priorities.
• Excellent written and verbal communication skills and the ability to collaborate with stakeholders across technical and non-technical teams.