Manager, Social Media, Paramount+

About the role

The Manager, Social Media is the strategic lead for assigned titles on the Paramount+ Social team, owning the end-to-end social strategy for their title portfolio and translating marketing priorities into fan-forward campaigns with a defined strategic and creative POV. This role sits at the center of day-to-day planning and execution, spanning social media campaigns, creative ideation, and production.

Responsibilities

• Craft data-driven social strategies for campaigns through platform-native creative and ongoing fan engagement
• Build and maintain social content calendars per title in Airtable, covering both launch campaigns and always-on publishing across TikTok, Instagram, Facebook, X, and YouTube
• Anticipate cultural trends and identify how assigned IP can authentically participate to drive earned media and deepen fan relationships
• Consistently refine and optimize content and formats based on social insights and evolving best practices
• Ideate talent-based and footage-based content that ladders up to overall campaign creative, and work alongside producers and editors through the production and post-production process
• Interface with talent and Executive Producers as needed to present creative ideas, shoot concepts, and social strategy
• Collaborate closely with Paramount+ teams across Marketing, Creative, Publicity, and other areas
• Bring a creative mind to frequent brainstorming sessions to pitch new social content ideas that you will lead from ideation to execution
• Oversee the paid social creative delivery and approvals process, ensuring all content is on-brand, platform-optimized, and delivered on time
• Lead and mentor Coordinators on day-to-day publishing, execution, and creative development

Qualifications

• Bachelor's degree or equivalent experience preferred
• 5+ years of experience in social media, digital marketing, television, and/or entertainment
• Demonstrated track record of developing and executing innovative social/digital marketing campaigns
• Familiarity with tactics used to build fan communities
• Proficiency in social content development, execution, and best practices across TikTok, Instagram, Facebook, YouTube, and X
• Experience with Airtable or comparable asset management tools
• Comfortable with MS Office suite, Google suite, and Slack

Additional Qualifications

• Deep knowledge of existing and emerging social platforms
• Solid project management skills with the ability to manage multiple titles and timelines simultaneously
• Top-notch written and verbal communication and presentation skills
• Knowledge of scripted television production and the content marketing lifecycle
• A cooperative, team-focused approach with robust cross-functional collaboration instincts