Manager, Social Affiliate

About Us

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

AI at SharkNinja

At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

Manager, Social Affiliate & Partner Marketing

Reporting into the Head of Affiliate & Partner Marketing, you'll own the affiliate and partner plan across the US — leading day-to-day management and optimization of the channel, growing key partnerships, and driving the promotions and growth initiatives that accelerate DTC revenue across the region.

Responsibilities

• Own and optimize the affiliate strategy across the US to drive DTC revenue growth in line with regional targets.
• Shape the regional affiliate and partner plan, setting priorities for promotions, partnerships, and growth initiatives across the year.
• Lead management of the AWIN affiliate network in close partnership with AWIN Account Managers, holding the channel to best-in-class execution and performance.
• Partner Growth & Commercial Management:
  • Identify, onboard, and grow affiliate partners across publisher types — influencers, cashback, voucher, content and tech partners, price comparison sites, and CPC cooperation's.
  • Lead commercial negotiations with the network and individual partners to maximize performance and profitability.
  • Build and maintain strong, profitable partner relationships while diversifying the publisher and vertical mix.
• Campaigns & Performance Plan and lead affiliate campaigns, promotions, and growth initiatives with partners and the network. Own performance against KPIs — analyzing trends, drawing out insight, and continuously optimizing the channel.
• Prepare and present regular performance reports, insights, and recommendations for internal stakeholders.
• Cross-Functional & Strategic Contribution:
  • Partner closely with eCommerce, Marketing, Performance, Social, and Creative teams to support wider business objectives.
  • Support SharkNinja product launches, key trading moments, and the testing of new growth opportunities.
  • Contribute to regional and global best practices, processes, and continuous improvement across the affiliate channel.
• Operations & Administration:
  • Oversee day-to-day affiliate platform and network management.
  • Manage promotional codes, sample send-outs, commission adjustments, campaign setups, and sales validations.
  • Brief and manage banner and creative requests for campaigns and exclusive affiliate cooperation's.
  • Ensure accurate tracking, attribution, product feeds, and smooth technical execution across all affiliate activity.
  • Manage budgets, onboard vendors, coordinate contracts with Legal, and handle related invoice coordination.

What You’ll Bring

• Attributes & Skills:
  • 4-5 years' experience in affiliate marketing, partner marketing, and/or performance marketing, including hands-on channel ownership.
  • Strong knowledge of affiliate marketing strategies, networks, platforms, and leading publishers.
  • Proven experience managing affiliate networks (AWIN experience preferred) and leading commercial negotiations with partners.
  • Strong analytical skills, with the ability to interpret data and turn it into performance gains.
  • Excellent communication and negotiation skills, comfortable owning relationships with external partners.
  • Proactive, self-motivated, and results-driven, thriving in a fast-paced, international environment.
  • Commercially minded, with a creative, test-and-learn approach.

Pay Range

The annual salary range for this position is $77,000—$149,100 USD.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Flexible spending accounts
• Health savings accounts (HSA) with company contribution
• 401(k) retirement plan with matching
• Employee stock purchase program
• Life insurance
• AD&D
• Short-term disability insurance
• Long-term disability insurance
• Generous paid time off
• Company holidays
• Parental leave
• Identity theft protection
• Pet insurance
• Pre-paid legal insurance
• Back-up child and eldercare days
• Product discounts
• Referral bonus program