Manager Site Merchandising - West Elm Kids

We need to output HTML fragment with sections only, with headings

for sections present: About the Team, About The Role, Responsibilities, Criteria (maybe Requirements?), Benefits, Pay (expected starting pay range), maybe Schedule (onsite Monday-Thursday, Friday optional). Also maybe "Our Culture & Values" but we only include sections with real content. The instructions: Use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Do NOT repeat the job title as a heading. Do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short

or drop it. Preserve ALL substantive information; do NOT invent or summarize away detail. Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. IMPORTANT: include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text (e.g. "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless the posting actually states them. Prefer a few substantive sections over many thin ones. Thus we need sections: About the Team, About The Role, Responsibilities, Criteria (maybe treat as Requirements/Qualifications), Benefits, Pay, Schedule. Also maybe "Our Culture & Values" but that's similar to Benefits? Could be separate but we can incorporate into Benefits? The posting includes "Our Culture & Values" with bullet points about benefits and programs. We'll treat that as Benefits section. We need to output only HTML fragment, no /, no markdown fences. We need to use

• for any list of duties/requirements/benefits, and

  for prose. We need to preserve all substantive information, not invent or summarize away detail. So we need to include details from each section. Let's extract content: About the Team: "At WSI we pride ourselves as a digital first company, focusing on DTC as a growth engine and the primary way we connect with, inspire, and convert our customers. It is an incredibly exciting time for West Elm Kids, with explosive growth creating a unique opportunity to shape a dynamic, fast-moving business with meaningful impact. Site merchandising is the cornerstone of the digital department, owning the strategy behind how products, stories, and customer journeys come together to drive engagement, conversion, and business results." That's prose. About The Role: "The Manager of Site Merchandising serves as a champion of the customer site experience and is responsible for driving online business initiatives and visual merchandising strategies that increase website revenue, conversion, engagement, and product discovery for the WE Kids businesses. This role uses data, customer behavior, and cross-functional input to identify opportunities, reduce friction, and continuously improve the digital experience. This role has the potential to manage and develop at least one direct report and partners closely with Merchandising, Planning, Marketing, Creative, UX/Product, Analytics, Technology, Inventory Management, and Operations teams to deliver seasonal campaigns, category launches, promotions, and site optimizations on time and with accuracy." Responsibilities: multiple bullet points. We need to convert each bullet into

• . The responsibilities list includes: - Site Merchandising & Category Ownership - Lead the site merchandising strategies to support revenue, conversion, engagement, and product discovery goals. - Own day-to-day category presentation across key onsite touchpoints, including category pages, search, navigation, product ranking, product storytelling, promotions, and seasonal launches. - Lead execution of seasonal campaigns, promotional strategies, and category launches for assigned businesses, ensuring cohesive storytelling and premium product presentation by translating merchandising, marketing, and planning priorities into clear onsite experiences. - Analytics & Performance Management - Analyze weekly business performance to ensure categories are merchandised to optimize revenue, conversion, customer engagement, and product discovery. - Monitor key site metrics, including traffic, conversion funnel, product finding behavior, search/navigation performance, basket building, and promotional performance. - Customer Experience & Optimization - Champion the customer site experience and drive optimizations that reduce friction and make the shopping journey more intuitive and inspiring. - Identify and prioritize site experience improvements through a systematic, agile, and test-and-learn approach. - Partner with UX/Product, Marketing, Creative, Analytics, and Technology teams to support enhancements that improve engagement and business performance. - Leadership & Cross-Functional Partnership - Represent the DTC/eCommerce customer experience in assortment reviews, seasonal planning meetings, and cross-functional business discussions. - Build strong working relationships with Merchandising, Planning, Inventory Management, Marketing, Creative, Analytics, Technology, and Operations partners to ensure alignment and flawless execution. We could either keep subheadings inside responsibilities? But instructions: Use

  for section headings. Within responsibilities we could keep subheadings as

  ? Not allowed? Only mention

  for section headings; we could still use

  for subheadings but not required. Simpler: treat each bullet as

  under a single

  . But we lose grouping. However we can keep subheadings as

  maybe? But better to keep as

  • and include the subheading text as part of the
  • . Eg: "
  • Site Merchandising & Category Ownership: Lead the site merchandising strategies..." That preserves info. Criteria: "5+ years of eCommerce merchandising experience required. 1+ years of people management experience with demonstrated success developing high-performing teams. Experience managing holistic category businesses and seasonal campaigns within a fast-paced retail environment. Deep understanding of site merchandising strategy, customer journey optimization, and digital storytelling. Strong analytical skills with experience using web analytics platforms such as Adobe Analytics/SiteCatalyst. Solid business acumen with the ability to balance brand storytelling and commercial performance. Exceptional communication, collaboration, organizational, and project management skills. BA/BS degree required. This role requires being onsite in the Dumbo office Monday through Thursday and Friday as optional in the office" Note: The last sentence about onsite schedule is actually schedule info; we might move that to Schedule section. But it's within Criteria currently. We'll extract schedule info to Schedule section. Thus Criteria (Requirements/Qualifications) list: the first 8 bullet points (excluding schedule). We'll output as
    • each. Benefits: from "Our Culture & Values" section: list of benefits: - A generous discount on all WSI brands - A 401(k) plan and other investment opportunities - Paid vacations, holidays, and time off to volunteer - Health benefits, dental and vision insurance, including same-sex domestic partner benefits - Tax-free commuter benefits - A wellness program that supports your physical, financial and emotional health - Continued Learning - In-person and online learning opportunities through WSI University - Cross-brand and cross-function career opportunities - Resources for self-development - Advisor (Mentor) program - Career development workshops, learning programs, and speaker series We need to preserve all substantive information. We'll output as
      • each; for sub-items we can nest
        . Pay: "The expected starting pay range for this position is $97,000 - $115,000. Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities." We need Pay section with that prose. Schedule: "This role requires being onsite in the Dumbo office Monday through Thursday and Friday as optional in the office". Also maybe mention "Friday as optional in the office". We'll output as

        . We must not include boilerplate like EEO, immigration, etc. Also remove duplicated lines. Now construct HTML:

        About the Team

        At WSI we pride ourselves as a digital first company, focusing on DTC as a growth engine and the primary way we connect with, inspire, and convert our customers. It is an incredibly exciting time for West Elm Kids, with explosive growth creating a unique opportunity to shape a dynamic, fast-moving business with meaningful impact. Site merchandising is the cornerstone of the digital department, owning the strategy behind how products, stories, and customer journeys come together to drive engagement, conversion, and business results.

        About The Role

        The Manager of Site Merchandising serves as a champion of the customer site experience and is responsible for driving online business initiatives and visual merchandising strategies that increase website revenue, conversion, engagement, and product discovery for the WE Kids businesses. This role uses data, customer behavior, and cross-functional input to identify opportunities, reduce friction, and continuously improve the digital experience. This role has the potential to manage and develop at least one direct report and partners closely with Merchandising, Planning, Marketing, Creative, UX/Product, Analytics, Technology, Inventory Management, and Operations teams to deliver seasonal campaigns, category launches, promotions, and site optimizations on time and with accuracy.

        Responsibilities

        • Site Merchandising & Category Ownership: Lead the site merchandising strategies to support revenue, conversion, engagement, and product discovery goals. Own day-to-day category presentation across key onsite touchpoints, including category pages, search, navigation, product ranking, product storytelling, promotions, and seasonal launches. Lead execution of seasonal campaigns, promotional strategies, and category launches for assigned businesses, ensuring cohesive storytelling and premium product presentation by translating merchandising, marketing, and planning priorities into clear onsite experiences.
        • Analytics & Performance Management: Analyze weekly business performance to ensure categories are merchandised to optimize revenue, conversion, customer engagement, and product discovery. Monitor key site metrics, including traffic, conversion funnel, product finding behavior, search/navigation performance, basket building, and promotional performance.
        • Customer Experience & Optimization: Champion the customer site experience and drive optimizations that reduce friction and make the shopping journey more intuitive and inspiring. Identify and prioritize site experience improvements through a systematic, agile, and test-and-learn approach. Partner with UX/Product, Marketing, Creative, Analytics, and Technology teams to support enhancements that improve engagement and business performance.
        • Leadership & Cross-Functional Partnership: Represent the DTC/eCommerce customer experience in assortment reviews, seasonal planning meetings, and cross-functional business discussions. Build strong working relationships with Merchandising, Planning, Inventory Management, Marketing, Creative, Analytics, Technology, and Operations partners to ensure alignment and flawless execution.

        Requirements

        • 5+ years of eCommerce merchandising experience required.
        • 1+ years of people management experience with demonstrated success developing high-performing teams.
        • Experience managing holistic category businesses and seasonal campaigns within a fast-paced retail environment.
        • Deep understanding of site merchandising strategy, customer journey optimization, and digital storytelling.
        • Strong analytical skills with experience using web analytics platforms such as Adobe Analytics/SiteCatalyst.
        • Solid business acumen with the ability to balance brand storytelling and commercial performance.
        • Exceptional communication, collaboration, organizational, and project management skills.
        • BA/BS degree required.

        Benefits

        • A generous discount on all WSI brands
        • A 401(k) plan and other investment opportunities
        • Paid vacations, holidays, and time off to volunteer
        • Health benefits, dental and vision insurance, including same-sex domestic partner benefits
        • Tax-free commuter benefits
        • A wellness program that supports your physical, financial and emotional health
        • Continued Learning