Manager/Senior Manager, Growth Marketing – New verticals (Relocation provided, Bangkok-based)

About the Role

We are launching a new B2C Product designed to make travel spending seamless and transparent for all travelers. As Senior Growth Marketing Manager – New verticals, you will play a key role in taking this product from early stage to scale. You'll own growth strategy and execution across acquisition and retention, working closely with product, fintech, and cross-functional marketing teams. This is a unique opportunity to build a new vertical within Agoda from the ground up.

Responsibilities

• Co-own with product the go-to market strategy: targeted segments, USP, and positioning for product
• Design the marketing strategy for the new B2C product across the full funnel – from user acquisition and activation to engagement and retention
• Execute the marketing strategy: e.g., Launch the different marketing channels (e.g., paid search, app campaigns, affiliates)
• Optimize performance campaigns across channels such as; App campaigns, Paid search
• Work closely with Product and Design to Shape onboarding, in-app messaging, and key user journeys
• Collaborate with Fintech, Legal, and Compliance to ensure campaigns, claims, and messaging are accurate, compliant, and easy for customers to understand and Translate regulatory constraints into clear, user-friendly communications
• Build and continuously improve dashboards, reporting, and processes to scale growth operations over time.
• Over time, manage and mentor a team (e.g., :2 analysts/marketers) as the vertical grows.

Qualifications

Must Have

• Marketing expertise: At least 8 years of experience with 3+ years of hands-on growth/ direct marketing in app-based or digital products, focusing on user acquisition and retention
• Strong analytical skills. Comfortable working with data and performance metrics (CAC, LTV, activation, retention, payback, cohorts). Ability to pull and analyze data using SQL and/or self serve BI tools.
• Demonstrated entrepreneurial / builder mentality. Able to operate in ambiguity, set up new processes, and “figure things out” without a playbook.
• Bias for action and experimentation.
• Strong stakeholder management and communication skills, with experience collaborating with multi team in multiple department

Nice to Have

• Experience with Direct marketing, Performance marketing and Affiliate marketing for financial products
• Experience in fintech or financial services, such as Travel cards, multicurrency wallets
• Experience launching or scaling a new product or major feature

Location

This role is based in Bangkok, Thailand, and is open to candidates worldwide. We offer a generous relocation package to ensure a smooth transition to living and working in Bangkok.