Manager, Section Marketing

About the role

This role is responsible for partnering with USTA’s 17 sections to help align the national marketing strategy with local execution, driving participation, engagement, and growth of tennis in communities across the country, combining strategic planning and hands-on coordination, working closely with sections and internal teams to align efforts, connect to national marketing resources, and support the successful execution of USTA programs, campaigns, and initiatives.

Responsibilities

• Section Marketing Partnership:
  • Serve as the primary marketing contact for USTA sections, building strong relationships with section marketing teams, acting as a day-to-day partner to understand needs and opportunities.
  • Support sections by helping navigate national resources, connecting them with the right marketing SME, and ensuring strong follow-through on requests.
  • Advocate for section perspectives across national marketing strategies to help ensure alignment and shared success.
  • Maintain and evolve shared marketing resources, including Google sites, toolkits, and the marketing generator (asset library), UPM, ensuring materials are organized and easy to access.
• Marketing Strategy & Campaign Delivery:
  • Partner with sections to align local marketing efforts with national campaigns and priorities.
  • Support the development of local strategies and campaign plans based on section needs and goals.
  • Facilitate collaboration between sections and national teams, including developing marketing briefs and coordinating with creative and channel partners.
  • Support execution of national campaigns at the local level, allowing flexibility for sections to adapt as needed.
  • Partner with analytics teams to share insights and bring back feedback to sections to inform future campaigns.
• Project Management & Operations:
  • Manage intake, prioritization, and coordination of section marketing requests.
  • Maintain the integrated marketing calendar across national and section initiatives.
  • Cook with marketing and shared services teams (creative, digital, social, email) to support execution and ensure alignment across teams.
  • Support the timely delivery of projects with a focus on quality and clear communication.
  • Manage the bi-annual section purchasing program with catalog updates and group order coordination.
• Events & Engagement:
  • Lead planning and execution of the Section Marketing Meeting in partnership with sections and the Director, Marketing & Brand.
  • Travel to sections as needed to build relationships and support local initiatives.
  • Conduct surveys to gather input and feedback from sections to inform planning and improvements.

Requirements

• Bachelor’s degree in marketing, business, communications, or a related field.
• 5+ years in marketing, preferably in a multi-stakeholder or matrixed organization.
• Background working with regional, chapter-based, or non-profit structures preferred.
• Proven ability to develop and execute integrated marketing strategies and campaigns.
• Comfortable using data and insights to inform decisions and optimize performance.
• Strong organizational and project management skills, with the ability to manage multiple priorities.
• Familiarity with marketing tools and platforms (e.g., asset libraries, project management tools such as Monday.com).
• Excellent written and verbal communication skills.
• Highly organized, detail-oriented, and able to work effectively with cross-functional teams.
• Experience in sports is a plus.

Qualifications

• Bachelor’s degree in marketing, business, communications, or a related field.
• 5+ years in marketing, preferably in a multi-stakeholder or matrixed organization.
• Background working with regional, chapter-based, or non-profit structures preferred.
• Proven ability to develop and execute integrated marketing strategies and campaigns.
• Comfortable using data and insights to inform decisions and optimize performance.
• Strong organizational and project management skills, with the ability to manage multiple priorities.
• Familiarity with marketing tools and platforms (e.g., asset libraries, project management tools such as Monday.com).
• Excellent written and verbal communication skills.
• Highly organized, detail-oriented, and able to work effectively with cross-functional teams.
• Experience in sports is a plus.

Skills

• Marketing Strategy & Campaign Delivery.
• Project Management & Operations.
• Events & Engagement.

Benefits

• Flexibility: Our Hybrid with Flexibility approach combines a balance of remote working with in-office collaboration to spark teamwork and creativity.
• Comprehensive benefits designed to meet the needs of a diverse workforce!
• Time to recharge and energize: Generous paid time off policy - including vacation, sick, personal, and paid holidays, parental leave, and a paid winter recess.
• Plan for your future financially and professionally: 401(k) with employer matching (up to 6.5%), promotional and growth opportunities, Learning and Development programs to learn on the job, and up to $7,000 for tuition reimbursement.
• Mental and emotional wellness: Resources for overall well-being, including mental health and meditation benefits.
• Other cool perks: A personalized health management program, pet insurance, commuter benefits, identity theft protection, discounts with our network of partners, and fun events are just a few of the optional benefits available.

Pay

• The expected range for the annual base salary for this position is $70,000 - 80,000.
• This role is eligible for an Incentive Compensation Plan (ICP) bonus up to 5%.

Schedule

• This position is designated as “hybrid/flex” in Orlando and allows for both remote and on-site work.