Manager, Sales Development

About the role

The Sales Development Manager will lead the SDR team at Sanity.io, focusing on driving outbound pipeline generation while aligning closely with the Sales team. The role involves building and scaling outbound programs, developing playbooks that resonate with technical and business audiences, and growing a team that excels at the intersection of data, storytelling, and execution.

Responsibilities

• Drive outbound pipeline generation across target segments, with a strong focus on developers, product teams, and digital experience leaders.
• Build and optimize multi-channel outbound strategies (email, phone, social, video, etc.) to identify and engage high-fit prospects.
• Partner with Marketing and Product to operationalize signals (free sign-ups, usage metrics, trials) into actionable outbound campaigns.
• Design and implement scalable training, playbooks, and KPIs to drive consistent performance.
• Collaborate with Sales, RevOps, and Marketing to define ICP, lead scoring, and outbound sequencing.
• Own and iterate on SDR tech stack: Salesforce, Outreach, LinkedIn Sales Navigator, Common Room, and more.

Requirements

• 3+ years of experience in Sales Development, with at least 1 year in a leadership role at a developer-focused SaaS company or PLG.
• Deep expertise in outbound strategy, with the ability to tailor messaging to technical buyers.
• A proven track record of scaling SDR teams in high-growth environments.
• Understand the nuances of product-led funnels and how to activate outbound campaigns off of in-product behavior.

Qualifications

• Bonus Points: Experience selling a horizontal platform including personas such as developers, product managers, or digital experience teams.
• Experience in CMS, content infrastructure, or developer tools.

Skills

• Strong communication and relationship-building skills.
• Ability to analyze data and make informed decisions.
• Outstanding organizational and time-management skills.

Benefits

Sanity.io offers comprehensive health plans and perks, a healthy work-life balance, competitive stock options program and location-based salary, and a supportive, positive, and flexible work environment that encourages long-term professional and personal growth.

Pay

Competitive compensation package based on experience and qualifications.

Schedule

Full-time position with flexible working hours.

Company Culture

Sanity.io is a 200+ person company with highly committed and ambitious people. We are pioneers, we exist for our customers, we are hel ved, and we love type two fun!

Equal Opportunity Employer

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, or gender identity.