Manager, Public Relations (Hospitality B2B)
Job Description
Own and execute the company’s external communications and PR strategy, partnering with internal stakeholders and external agencies.
Shape compelling stories, angles, and points of view that position the company as a trusted industry voice.
Proactively identify industry trends, market moments, and newsworthy narratives worth engaging.
Actively manage agency performance, challenging direction and outcomes when coverage or results fall short.
Partner closely with Product Marketing, Demand Generation, and Leadership to define and evolve the company’s story.
Ensure consistent, aligned messaging across press, website, campaigns, launches, social media, and events.
Translate complex business initiatives into clear, compelling narratives for external audiences.
Help articulate the company’s role in shaping the future of hospitality technology (including emerging capabilities such as AI, where applicable)
Build and strengthen public profiles for senior leaders.
Develop POVs, talking points, commentary, and briefing materials for media interviews, podcasts, panels, and speaking engagements.
Confidently guide and encourage executives to engage externally when timing and opportunity matter.
Prepare leaders for press interactions and high-visibility moments.
Create and oversee content including:
Press releases and corporate announcements
Byline articles and thought leadership
Website and newsroom content
Social media copy tied to PR initiatives
Light advertising and campaign messaging
Collaborate with social and marketing teams to amplify PR wins across owned and earned channels.
Support executive and employee presence on LinkedIn and other relevant platforms.
Expand PR efforts beyond traditional media into owned, earned, and shared channels.
Activate customers, partners, and internal subject-matter experts as credible external advocates when appropriate.
Partner with Demand Gen and Events teams to align PR narratives with go-to-market priorities.
Track and report on PR effectiveness, including coverage quality, reach, sentiment, and share of voice.
Understand and articulate how communications support brand credibility, demand generation, and pipeline influence.
Provide regular updates and insights to marketing and executive leadership.
Requirements / Qualifications
- Bachelor’s Degree in Related Field; 5–7 years of experience in public relations, communications, or media relations
- Experience in hospitality, travel, SaaS, or B2B technology strongly preferred
- Strong writing and editing skills with the ability to tailor messaging by audience
- Experience working closely with executives and influencing without formal authority
- Comfortable operating in a fast-paced, evolving environment with some ambiguity
Desired Attributes
- In-house communications experience at a scaling SaaS or technology company
- Agency background supporting hospitality or B2B technology clients
- Experience supporting narrative shifts, growth phases, or repositioning efforts
- Exposure to emerging technology categories (e.g., AI, data platforms, automation)
- Strong executive presence and confident decision-making style
Conditions
The information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. Conditions may require the Company to modify this job description and the Company reserves the right to exercise its discretion to make such changes.
EEO Statement
Agilysys is an equal opportunity employer. In compliance with Federal and State EEO laws, qualified applicants are considered for all positions without regards to race, color, gender, religion, national origin, ancestry, place of birth, age, marital status, sexual orientation, disability, or veteran status.
Equal Opportunity Employer
M/F/V/D