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Manager, Partnership Marketing, Zuffa Boxing

TKO · Las Vegas, NV · 1 wk ago
MarketingFull-time

About the Organization

UFC® is the world’s premier mixed martial arts organization (MMA), with more than 700 million fans and approximately 300 million social media followers. The organization produces more than 40 live events annually in prestigious arenas worldwide and broadcasts to over 950 million households across more than 170 countries. UFC’s athlete roster features the world’s best MMA athletes from over 80 countries. Its digital offerings include UFC FIGHT PASS®, a leading streaming service for combat sports. UFC is part of TKO Group Holdings (NYSE: TKO), headquartered in Las Vegas, Nevada.

TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company owning iconic properties such as UFC, WWE, and PBR. Together, these properties reach 1 billion households across 210 countries and territories, organizing over 500 live events annually with more than three million fans in attendance. TKO also partners with major sports rights holders through IMG and On Location.

About the Role

The Partnership Marketing Manager serves as the primary day-to-day lead for assigned brand partners on Zuffa Boxing and is responsible for planning, developing, and executing integrated partnership marketing programs. While based in Las Vegas at UFC headquarters, the role supports partnerships across the broader TKO portfolio (UFC, WWE, PBR, IMG Events, On Location).

Responsibilities

  • Serves as the primary point of contact for assigned brand partners, managing day-to-day communications, priorities, and deliverables.
  • Leads onboarding and ongoing partner check-in calls, including agenda development, meeting facilitation, and recap distribution.
  • Owns asset delivery management, ensuring all contractual assets are tracked, delivered, and reported accurately.
  • Leads the development and execution of partner activations across live events, digital, social, content, broadcast, and experiential platforms.
  • Manages creative workflows, including briefing, routing, approvals, and final execution in collaboration with Brand, Creative, Legal, and other internal teams.
  • Leads execution of partner integrations across in-venue, broadcast, live events, and digital and social platforms, ensuring accuracy, alignment, and a best-in-class partner experience.
  • Serves as on-site partnership marketing lead at select events, overseeing brand activations, hospitality, ticketing, fan experiences, and partner hosting.
  • Builds and maintains strong day-to-day relationships with partner contacts, acting as a trusted resource to ensure partner needs are met and expectations are consistently exceeded.
  • Leads the development of partnership recaps, highlighting performance, learnings, and opportunities.
  • Collaborates with internal stakeholders across Marketing, Events, Media, PR, Brand, Legal, Community Relations, and Operations to ensure partner programs align with broader UFC and TKO initiatives.
  • Identifies and supports revenue-driving opportunities, including renewals, upsells, cross-sells, and cross-property integrations.
  • Supports cross-property TKO initiatives with a focus on the growth of Zuffa Boxing.
  • Mentors and supports junior team members, contributing to a collaborative and high-performing team environment.
  • Handles other projects and duties as assigned.

Requirements

  • Bachelor’s degree, with a concentration in Marketing, Business, Sports Management, or a related field preferred.
  • 3 - 5+ years of partnership marketing, sponsorship activation, brand marketing, or client service experience, preferably within sports, entertainment, or media.
  • Proven experience managing day-to-day partner relationships and leading integrated marketing programs.
  • Strong understanding of partnership agreements, rights delivery, and activation execution.
  • Experience with marketing platform delivery, including digital, live events, broadcast, hospitality, and experiential.
  • Demonstrated ability to manage multiple accounts and complex projects simultaneously in a fast-paced environment.
  • Strong organizational, problem-solving, and prioritization skills.
  • Demonstrated ability to build, manage, and grow partner relationships.
  • Comfortable working cross-functionally and leading projects across multiple departments.
  • Self-starter with the ability to anticipate issues and develop proactive solutions.

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