Manager, Paid Media & Acquisition

We need to output HTML fragment with sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections with real content. The posting includes: About the role (some description), Responsibilities (list), Requirements (list), maybe Qualifications (maybe same as requirements?), Skills (maybe part of requirements), Benefits (none explicit), Pay (salary range given), Schedule (none). Also there is "About Bally's" but that's company description, not a section heading per list; we could treat as About the role? Actually "About the role" is a heading in the posting; we should use that. Then "Responsibilities" heading present. Then "Role requirements" heading present; we can map to Requirements. There's also "About Bally's" but not required heading; we could include as a paragraph maybe under About the role? But instructions: use headings for section headings (About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). We should not invent sections. So we will have About the role, Responsibilities, Requirements, Pay. Possibly also Skills? The requirements list includes skills; but we could treat as Requirements. No separate Skills section needed. Benefits none. Schedule none. Qualifications maybe same as Requirements; but we can skip if no distinct content. We'll include Requirements. We need to preserve all substantive information, not invent or summarize away detail. Remove boilerplate: cookie/navigation/legal/EEO etc. The posting includes "We use Metaview..." that's boilerplate? It's about interview tool; maybe not essential but could be considered boilerplate? It's not about job duties; but it's still part of posting. The instruction: remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. The Metaview note is not exactly those categories but could be considered procedural; but it's not about the job. Safer to remove it? It's not duplicated lines, not EEO. It's about interview process; could be considered application instructions? It's about interview notes usage. Might be considered part of application instructions. Safer to remove. Also "Read more Read less" is likely UI; remove. We need to preserve all substantive information: role description, responsibilities list, requirements list, salary range. We need to format:

About the role

then

with prose (the paragraph about role). Then

Responsibilities

then

• each responsibility bullet. The responsibilities are broken into subheadings: Digital Media Plan..., Traditional & Offline Media..., Cross-Channel Planning..., AI, Optimization & Performance Analysis... We need to capture each bullet as list items; we can keep the subheadings as part of li text? Probably better to keep as separate li with the heading bold? But we cannot add extra tags beyond
  • . We can include the subheading as plain text inside li. Eg:
  • Digital Media Plan: ...
  . That's okay. Similarly for Requirements: list items. Pay:

  Pay

  then

  Salary: $90,000 - $110,000 USD

  . We must not repeat job title as heading. Not include Job ID. We must output only HTML fragment. Let's extract the About the role paragraph: "Jump into the role We're hiring a Manager, Paid Media & Acquisition to own paid customer acquisition for Bally Bet and MONOPOLY Casino across North America. This role sits at the intersection of media buying and data science: you'll run a full-funnel paid media portfolio spanning digital (programmatic display, mobile, CTV) and traditional/offline channels (OOH, TV, radio), while building the AI-driven measurement and optimization layer that tells us which dollars are actually working. This is a hands-on, individually accountable role for someone who is as comfortable in a media plan and an insertion order as they are in an attribution model or a prompt for an AI-powered bidding tool." We need to combine into a paragraph. Responsibilities bullets: From the posting: Digital Media Plan, execute, and optimize programmatic, mobile/UA, and CTV/OTT campaigns that drive new customer acquisition Manage always-on and campaign budgets, reallocating spend in-flight based on performance Own audience strategy: first-party data, lookalikes, contextual, and state-specific segmentation for regulated markets Negotiate with agencies, networks, and platforms to secure premium inventory and stay ahead of product changes Traditional & Offline Media Plan and manage OOH, TV, and radio campaigns tied to launches, promotions, and the sports calendar Negotiate rates and placements with media vendors and manage flighting Time offline media to amplify key digital acquisition moments Measure offline impact through geo-lift, search lift, and promo code attribution Cross-Channel Planning Own the end-to-end paid media budget, forecasting spend and new customer volume by channel Partner with Creative, Brand, CRM, and Analytics to keep messaging and offers consistent Report performance, pacing, and recommendations to marketing leadership AI, Optimization & Performance Analysis Deploy AI-powered bidding, budget allocation, and targeting tools to improve media efficiency Run high-velocity AI-driven creative and offer tests, and scale winners quickly Build dashboards and predictive models (LTV, media mix) to guide budget shifts before spend is wasted Partner with Data Science on attribution models that fairly credit digital and offline media Pilot emerging AI and adtech tools and bring the best into the always-on stack We'll make each bullet a li. Requirements bullets: 5+ years in paid media or performance marketing, with direct budget ownership Bachelor's degree in Marketing, Business, Analytics, or related field, or equivalent experience Online gaming, sports betting, or casino experience, including state-by-state regulations and responsible gambling compliance (preferred) Proven record of growing new customers and improving ROAS Hands-on experience with programmatic, mobile/UA, and CTV through major DSPs and ad platforms Experience planning and negotiating OOH, TV, and/or radio Hands-on use of AI tools for bidding, targeting, creative testing, or forecasting Excellent analytical skills across attribution, MMM, and ROAS/LTV analysis; fluent in Excel, SQL, and marketing analytics platforms Clear communicator, comfortable presenting strategy and results to senior leadership We'll output as li. Pay: Salary range. We should not include "About Bally's" as it's not a required heading; but could be considered part of About the role? It's separate company description. The instruction: preserve ALL substantive information. So we should include it somewhere. Could add a

  after About the role? But we already used About the role heading for role description. We could add another paragraph under About the role heading that includes company description. However the heading "About the role" is specific to role description; but we can still include additional prose under same heading. That's acceptable. Thus after the role description paragraph, we can add another paragraph containing the About Bally's text. Let's extract About Bally's: "We're Bally's, and we've always been born to entertain. Since the Ballyverse began way back in 1932, we've been creating engaging experiences everywhere, in a way that's accessible for everyone. Across Casinos & Resorts, Interactive, and Corporate, from the gaming floor to peoples' phones, we bring the thrill wherever our customers want to play. But none of it would be possible without our people. Our team of 11,500 diverse minds who love what they do, celebrate each other's wins, and find fun in creating moments that matter. Whether you're energized by guest connection, technical innovation, or both, there's a place for you at Bally's." We'll include as a

  after the role description. Now ensure we don't include any boilerplate like "We use Metaview..." etc. Remove. Now produce HTML. Check that we don't have empty sections. We'll output:

  About the role

  Jump into the role We're hiring a Manager, Paid Media & Acquisition to own paid customer acquisition for Bally Bet and MONOPOLY Casino across North America. This role sits at the intersection of media buying and data science: you'll run a full-funnel paid media portfolio spanning digital (programmatic display, mobile, CTV) and traditional/offline channels (OOH, TV, radio), while building the AI-driven measurement and optimization layer that tells us which dollars are actually working. This is a hands-on, individually accountable role for someone who is as comfortable in a media plan and an insertion order as they are in an attribution model or a prompt for an AI-powered bidding tool.

  We're Bally's, and we've always been born to entertain. Since the Ballyverse began way back in 1932, we've been creating engaging experiences everywhere, in a way that's accessible for everyone. Across Casinos & Resorts, Interactive, and Corporate, from the gaming floor to peoples' phones, we bring the thrill wherever our customers want to play. But none of it would be possible without our people. Our team of 11,500 diverse minds who love what they do, celebrate each other's wins, and find fun in creating moments that matter. Whether you're energized by guest connection, technical innovation, or both, there's a place for you at Bally's.

  Responsibilities

  • Digital Media Plan, execute, and optimize programmatic, mobile/UA, and CTV/OTT campaigns that drive new customer acquisition
  • Manage always-on and campaign budgets, reallocating spend in-flight based on performance
  • Own audience strategy: first-party data, lookalikes, contextual, and state-specific segmentation for regulated markets
  • Negotiate with agencies, networks, and platforms to secure premium inventory and stay ahead of product changes
  • Plan and manage OOH, TV, and radio campaigns tied to launches, promotions, and the sports calendar
  • Negotiate rates and placements with media vendors and manage flighting
  • Time offline media to amplify key digital acquisition moments
  • Measure offline impact through geo-lift, search lift, and promo code attribution
  • Own the end-to-end paid media budget, forecasting spend and new customer volume by channel
  • Partner with Creative, Brand, CRM, and Analytics to keep messaging and offers consistent
  • Report performance, pacing, and recommendations to marketing leadership
  • Deploy AI-powered bidding, budget allocation, and targeting tools to improve media efficiency
  • Run high-velocity AI-driven creative and offer tests, and scale winners quickly
  • Build dashboards and predictive models (LTV, media mix) to guide budget shifts before spend is wasted
  • Partner with Data Science on attribution models that fairly credit digital and offline media
  • Pilot emerging AI and adtech tools and bring the best into the always-on stack

  Requirements

  • 5+ years in paid media or performance marketing, with direct budget ownership
  • Bachelor's degree in Marketing, Business, Analytics, or related field, or equivalent experience
  • Online gaming, sports betting, or casino experience, including state-by-state regulations and responsible gambling compliance (preferred)
  • Proven record of growing new customers and improving ROAS
  • Hands-on experience with programmatic, mobile/UA, and CTV through major DSPs and ad platforms
  • Experience planning and negotiating OOH, TV, and/or radio
  • Hands-on use of AI tools for bidding, targeting, creative testing, or forecasting
  • Excellent analytical skills across attribution, MMM, and ROAS/LTV analysis; fluent in Excel, SQL, and marketing analytics platforms
  • Clear communicator,