Manager of Student Recruitment - Business Administration & Entrepreneurship, Culinary Arts & Hospitality Management and Health Sciences

About the role

The Manager of Student Recruitment for Business Administration & Entrepreneurship, Culinary Arts & Hospitality Management, and Health Sciences is an exciting opportunity for someone who wants to work with prospective students, current students, faculty, families, schools, employers, healthcare partners, hospitality partners, culinary partners, and community members to help students connect education to meaningful careers.

Responsibilities

• Assist Business Administration, Culinary Arts, Hospitality Management, and Health Sciences faculty in identifying prospective students for Del Mar College programs and maintain proactive, personalized communications with prospective students.
• Design and execute a comprehensive recruiting and engagement plan for prospective students interested in business, entrepreneurship, health sciences, and related programs.
• Serve as a knowledgeable and welcoming point of contact for prospective students, including high school students, adult learners, returning students, transfer students, career changers, continuing education participants, and dual enrollment students.
• Provide guidance to prospective students as they complete admissions checklist items, including applications, residency documentation, orientation, FAFSA/TASFA referrals, advising referrals, program information sessions, and registration readiness.
• Use the College’s CRM and other college software to track prospective students, document interactions, monitor student progress through the enrollment funnel, assign follow-up tasks, and evaluate recruitment outcomes.
• Conduct timely, personalized outreach via email, text messaging, phone calls, events, and in-person engagement to guide students and answer questions.
• Help identify and remove enrollment barriers through proactive problem solving and cross functional teamwork.
• Support institutional priorities within the Division as directed by the supervisor, including priority programs, enrollment goals, workforce initiatives, events, and special projects.
• Function as a liaison among educational institutions, community organizations, public agencies, employers, healthcare partners, workforce partners, and internal college departments to cultivate strategic partnerships and advance enrollment initiatives.
• Build relationships with high school counselors, CTE directors, dual enrollment partners, workforce partners, employers, healthcare organizations, chambers, small business organizations, community organizations, and other referral sources.
• Work collaboratively with department faculty, staff, College Relations, Marketing, Events, Outreach/Recruitment, Admissions, Advising, Financial Aid, IT, Continuing Education, Dual Enrollment, and employer/community partners.
• Evaluate the effectiveness of outreach, event, partner engagement, and communication strategies and make data-informed adjustments to improve outcomes.

Requirements

• Bachelor’s degree from an accredited university.
• Three (3) years of experience in one or more of the following: marketing, communications, recruiting, admissions, sales, workforce development, healthcare recruitment, business development, employer relations, community engagement, or related experience pertinent to this position.

Preferred Qualifications

• Working knowledge of Microsoft Office Suite.
• Experience creating or working within customer relationship management (CRM) databases.
• Experience with Element451 or similar CRM, marketing automation, event registration, or student communication platform.
• Experience with a Student Information System.
• Experience in special event management.
• Experience in planning and producing social media content on media platforms for a professional business, non-profit, college, or institution.
• Experience in marketing and promotions.
• Experience working with restaurants, hotels, hospitality employers, culinary programs, food service operations, healthcare employers, business organizations, chambers of commerce, workforce boards, or community partners.
• Knowledge of academic, Continuing Education, Dual Enrollment, Business Administration & Entrepreneurship, Culinary Arts, Hospitality Management, Health Sciences, workforce, or limited-admission programs in a higher education setting.
• Knowledge of higher education admissions processes and student services.
• Bilingual communication skills.

Qualifications

• Minimum Qualifications: Bachelor’s degree from an accredited university. Three (3) years of experience in one or more of the following: marketing, communications, recruiting, admissions, sales, workforce development, healthcare recruitment, business development, employer relations, community engagement, or related experience pertinent to this position.

Skills

• Working knowledge of the college’s offerings in Business Administration & Entrepreneurship, Culinary Arts, Hospitality Management, and Health Sciences.
• Knowledge of student recruitment, outreach, admissions, and enrollment processes.
• Ability to develop and implement recruitment and engagement plans that support enrollment goals for assigned academic programs.
• Ability to explain academic pathways, career outcomes, prerequisites, program requirements, admissions steps, limited-admission requirements, deadlines, and student support services.
• Ability to communicate effectively with prospective students, families, school partners, employers, healthcare partners, community organizations, faculty, and staff.
• Ability to coordinate multiple projects, events, campaigns, and deadlines at the same time.
• Ability to use CRM systems, student data, and communication tools to track prospective students, document engagement, manage follow-up, and monitor progress through the enrollment funnel.
• Ability to support recruitment events, information sessions, school visits, campus tours, employer/partner events, and community outreach activities.
• Knowledge of digital communication methods including email, text messaging, phone outreach, web content, social media, and event promotion.
• Ability to write clear, accurate, student-centered recruitment and program information.
• Ability to use data to evaluate recruitment activity, identify enrollment barriers, and recommend improvements.
• Knowledge of, or ability to learn, Business Administration & Entrepreneurship, Culinary Arts, Hospitality Management, and Health Sciences departments, workforce programs, career-connected education, and community college pathways.
• Ability to work independently, follow through on assignments, and maintain effective working relationships across departments and with external partners.

Benefits

Not specified.

Pay

$60,390.00 - $76,998.50 per 12 months

Schedule

Full-Time-Staff