Manager of Member Communications and Audience Strategy

Campaign Management & Communication Strategy

• Oversee the execution of direct response campaigns including email, direct mail, and telemarketing, utilizing segmentation to drive renewals, upgrades, and annual fund growth.
• Manage and create automated onboarding, engagement, and recapture strategies tailored to diverse audiences such as members, visitors, and program participants.
• Develop, write, edit, and coordinate audience-focused copy for membership and annual fund communications across email, web, social media, print, and onsite channels; contribute to and edit direct mail copy provided by external partners to ensure clarity, flow, tone, and alignment with campaign goals.
• Support the institutional list management strategy with key stakeholders, ensuring best practices in database set-up, automation, and data integrity.
• Cook up communication timing and content delivery across museum departments to maintain a cohesive institutional and membership voice and maximize audience engagement.
• Manage external mail house partnerships, including inventory oversight and deployment scheduling, to ensure the timely delivery of high-volume physical and digital communications.

Production, Collateral & Website

• Oversee the production, inventory, and distribution of onsite collateral, including signage, brochures, and promotional materials.
• Perform meticulous proofreading for acquisition and renewal materials to ensure consistency and accuracy across all print and digital touchpoints.
• Manage membership webpage updates in collaboration with the Communications and IIT teams to ensure seamless and up-to-date user experience.
• Administer the list exchange process for direct mail acquisition, managing requests and building partnerships with external organizations to expand audience reach.

Strategic Planning & Financial Management

• Collaborate on the department’s annual revenue and expense budget including identifying key resources.
• Track, report, and analyze the performance of membership initiatives to inform campaign strategy and decision-making.
• Use performance analysis to make recommendations that inform short- and long-term department planning.

Systems, Data & Performance Analysis

• Partner with IIT and DevOps to streamline workflows, automate manual processes where possible, and improve efficiency.
• Foster cross-departmental collaboration and stay current on industry best practices.
• Support the administration and segmentation of cross-institutional e-marketing tools and systems for performance tracking.
• Work with key stakeholders to standardize gift entry and record maintenance, ensuring data accuracy.
• Analyze email, segment, and website performance using tools such as Google Analytics to improve digital content and ensure information accuracy.
• Work with DevOps and Marketing teams to translate data into actionable insights for audience engagement.

Leadership & General Support

• Oversee the daily operations and professional growth of a multi-disciplinary team, including a four-person Member Representative team, with potential for future team growth.
• Perform other duties as assigned.

Qualifications

• Bachelor’s degree in marketing, communications, advertising, or a related field, or equivalent relevant experience
• Prior experience in membership, marketing, or communications (3+ years)
• Experience as a direct supervisor for a team responsible for sales, stewardship, and communications (3+ years)
• Experience meeting membership or fundraising revenue goals, including renewal, retention, and campaign performance
• Strong project management skills, with experience planning, prioritizing, and executing multiple campaigns or initiatives on deadline
• Proven problem-solving skills with communications experience, including writing and audience strategy
• Strong writing and editing skills, with experience developing clear, compelling copy for email, web, social media, print, and donor or member communications
• Experience with email marketing tools, social media platforms, and Google Analytics
• Experience updating website content or working with content management systems in collaboration with communications and technology teams
• Experience coordinating print and digital collateral production, including proofreading, vendor coordination, inventory, or distribution
• Experience supporting budget planning, expense tracking, or resource planning for campaigns or department initiatives
• Experience working cross-functionally with internal teams and external vendors or partners to manage communications projects
• Experience using CRM or donor database systems for segmentation, reporting, and performance tracking; familiarity with Raiser’s Edge preferred
• Proficiency in Microsoft Office
• Exceptional organizational, written, and oral communication skills
• Strong interpersonal skills, including the ability to build and maintain effective, cooperative working relationships
• Excellent attention to detail, with flexibility and creativity
• Familiarity with the Museum membership model preferred

Benefits

• Medical, dental, and vision benefits
• Fully paid short-term disability insurance, long-term disability insurance, and life insurance
• Health savings or flexible spending account program
• Retirement savings program with museum match
• Paid vacation, personal days, sick days, and holidays