Manager of Market Analysis

Job Details

- Job Ref: R0097264
Location: Erickson Senior Living, 701 Maiden Choice Lane, Baltimore, MD 21228
Category: Marketing/Communications

About the role

The Manager of Market Analysis plays a key role in evaluating and shaping future business opportunities. This position supports ground-up developments, acquisitions, expansions at existing campuses, and new product or service offerings through data-driven insights and analysis.

Responsibilities

• Identify consumer market characteristics and key target market/primary market factors, including geographic barriers, psychological barriers (price, geographic), product preferences and concerns, reputation issues, etc.
• Analyze market demographics to provide insight into the potential for market demand at varying pricing/positioning levels and different care needs.
• Develop a profile of other products in the marketplace, including the competitive set (existing and new) and substitutes, to understand their offering, pricing, and positioning.
• Summarize all the data gathered and provide a written summary of each market attribute analyzed to guide recommendations for key project attributes.
• Complete competitive analysis, identify and track new entrants and overall market environment.
• Provide regular analysis of local economic indicators in our current and prospective markets, such as real estate market trends, employment growth, unemployment rates, etc.

Requirements

• Minimum of 5 years' experience in market analysis field or a mix of quantitative and qualitative market research experience.
• PREFERRED BACKGROUND: Real estate, senior living, healthcare, or related industry.

Qualifications

• Strong analytical skills with the ability to interpret complex data sets.
• Experience with market research methodologies and tools.
• Excellent communication and presentation skills.
• Ability to manage multiple projects simultaneously and meet deadlines.

Benefits

• Competitive benefits packages including medical, dental, vision, and PTO for employees working 30+ hours.
• Paid volunteer hours for eligible team members, in accordance with applicable state law.
• 401(k) for all team members 18 and over with a company 3% match.
• Onsite medical centers providing wellness visits and sick care for all team members over 18 years of age.
• Growth Opportunities – grow with the company as we open new communities and expand on our existing ones!

Pay

$85,000.00 - $100,000.00 per year, plus eligibility for annual bonus

Schedule

Based onsite at our Home Office in Catonsville, Maryland.