Manager of Annual Fund
Position Summary
The Manager of Annual Fund oversees the university's annual giving efforts, developing and implementing a comprehensive program to support fundraising goals.
Specific Job Duties and Responsibilities
Plan, develop, and implement a strategic plan for the annual giving program, including identifying, cultivating, and soliciting annual gifts from various groups.
Establish benchmarks and monitor progress for the annual giving program; produce regular, comparative annual giving status reports and evaluate responses based on different criteria.
Utilize best practices and innovative approaches to inspire ongoing donor engagement and maximize annual revenue.
Design and conduct mass solicitation programs via direct mail, email, social media, and online giving; ensure gifts are renewed; implement monthly giving and mid-level donor programs.
Coordinate the execution of annual giving day events (Adams State Giving Week, Giving Tuesday, Colorado Gives Day); provide strategic oversight of goal setting, planning, and implementation processes.
Collaborate closely with the Vice President of Advancement, Foundation Executive Director, and Athletic Director on annual giving initiatives; work with University-wide units to coordinate annual giving efforts.
Collaborate with the Foundation Manager of Operations to maintain a comprehensive donor database to track giving history, preferences, and engagement activities.
Utilize donor data and analytics to assess program performance, identify trends, optimize fundraising efforts, and build strategies for moving donors to higher giving levels.
Prepare regular reports for senior leadership, board members, and other stakeholders on program performance and outcomes.
Qualifications
Bachelor's degree in Communications, Public Relations, Marketing, Business Administration, Nonprofit Management, or related field.
Minimum of 3+ years of relevant experience in fundraising, marketing, or related field.
Ability to travel occasionally and attend evening and weekend activities.
Ability to treat others with respect, civility, and courtesy and to work honestly, effectively, and collegially with employees, students, and the community.
Demonstrated ability to be donor-centric and effective in working with diverse groups.
Detail-oriented, self-starter with ability to work independently and manage multiple projects and priorities to meet deadlines.
Preferred Experience
Experience in a higher education or non-profit setting.
Direct experience with fundraising.
Knowledge of Adams State University and the San Luis Valley.
Experience with annual giving solicitations, including direct mail, telemarketing, and digital media.
Demonstrated ability to meet or exceed fundraising goals.