Manager, NA Trade Spend & Broker Governance
The Campbell's Company · Camden, NJ · 1 mo ago
Finance$118k–$162k/yrFull-time
About the role
As the Manager, NA Trade Spend & Broker Governance, you will lead the operating discipline that drives broker and trade governance excellence across North America Foodservice. You will transform leadership expectations into actionable performance frameworks by establishing clear KPIs, governance routines, scorecards, training readiness programs, trade investment guardrails, and ROI standards. In this highly visible role, you will enable Sales leadership and Field Sales teams with decision-ready analytics, broker accountability, and trade investment transparency.
Responsibilities
- Broker Governance
- Lead the day-to-day operating discipline for the Broker Center of Excellence (COE), including scorecards, KPI visibility, performance reviews, governance routines, and action tracking.
- Develop and maintain broker KPI dashboards in partnership with broker leadership, broker analytics, and Sales Operations reporting teams.
- Manage monthly broker scorecard processes, including performance tracking versus prior year and AOP, broker rankings, leadership reporting, and follow-up actions.
- Establish and maintain governance frameworks for Broker Leadership and market visits, including standard agendas, expected outputs, action tracking, and escalation processes.
- Ensure broker execution tools, launch materials, new item information, and selling resources remain current, accessible, and effectively communicated through broker network and related channels.
- Support broker client meetings through agenda development, presentation creation, pre-read coordination, and follow-up tracking.
- Coordinate utilization of broker resources, including Analytics, Marketing, Support Services, culinary resources, administrative support, show support, rebate tracking, and promotional support activities.
- Facilitate broker-related culinary engagements and ideation sessions while ensuring clear deliverables and follow-through.
- Trade Governance
- Manage the NAFS trade governance framework, including operator and distributor guardrails, approval workflows, ROI standards, compliance requirements, and post-event reviews.
- Partner with Finance to enhance trade investment tools, approval criteria, P&L visibility, and ROI measurement capabilities.
- Develop processes that connect contracts, funding, approvals, spend, and performance to improve trade investment visibility and decision-making.
- Support tracking and reporting for SG&A, travel, samples, equipment, marketing investments, giveaways, e-store maintenance, and broker-support expenditures.
- Collaborate with Sales Operations reporting teams to develop trade spend and ROI dashboards, including opportunities for system integration and automation.
- Deliver trade ROI insights, broker analytics, and financial reporting to Sales, Distributor Execution, Finance, and Sales Operations leadership.
Key Business Deliverables
- Monthly broker KPI dashboards and scorecards with actionable performance insights.
- Broker governance operating calendars, governance routines, and COE playbooks.
- Broker resource repositories, training readiness programs, and foodshow governance packages.
- Annual trade investment governance frameworks and approval standards.
- Trade spend visibility roadmaps, ROI scorecards, and post-event performance analysis.
- Budget visibility reporting across SG&A, travel, samples, equipment, marketing investments, and broker support expenditures.
- Support for trade compliance, audit readiness, deduction management, and Finance-facing reporting processes.
Who You Will Work With
- North America Foodservice Sales Leadership
- Field Sales and Regional Business Managers (RBMs)
- Broker Leadership and broker Partners
- Finance
- Sales Operations
- broker Analytics
- broker Marketing
- Culinary Teams
- Quality Assurance
- Distributor Execution Leadership
- Cross-functional Commercial Operations stakeholders
What You Bring To The Table
- Bachelor’s degree
- 6+ years of experience in CPG sales, sales operations, trade management, broker management, commercial finance support, foodservice, distributor management, or related commercial functions
- Experience developing and managing governance processes, scorecards, KPI frameworks, operating rhythms, approval workflows, or compliance programs
- Strong analytical and quantitative skills with advanced proficiency in Excel and business intelligence/dashboard reporting tools
- Demonstrated ability to translate complex data and reporting into actionable business recommendations
- Experience working effectively across cross-functional teams, including Sales, Finance, Marketing, Operations, and external partners
- Strong communication, presentation, documentation, and meeting facilitation skills
- Proven ability to manage competing priorities while driving accountability, follow-up, and operational discipline
- Ability to establish and maintain governance frameworks that improve visibility, decision quality, and business outcomes
Working Requirements
- Hybrid role based in Camden, NJ (3 days per week in-office).
- Approximately 20% travel, including broker network reviews, market visits, distributor and broker partner meetings, and key field engagements in support of Sales leadership.
Compensation And Benefits
- The target base salary range for this full-time, salaried position is between $117,600-$161,700.
- Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training.
- Total pay may include other forms of compensation.
- We offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment.