Manager, Marketing Operations

About the role

The Marketing Operations Manager will own end-to-end process design, documentation, and enablement to support the growth of our Ads business. This role ensures clarity of enterprise roles and responsibilities, drives operational efficiency, and enables smooth rollout of new ad products, tools, and technology solutions. As the business accelerates, scalable and repeatable processes are critical. This position will lead efforts to create and maintain workflows, manage centralized documentation, and develop training programs that equip teams for consistent execution. Success means reducing friction, improving speed-to-market, and enabling alignment across marketing, sales, and business support teams.

Responsibilities

• Support/lead the operationalization of creative assembly, content automation, and workflow optimization initiatives.
• Help translate creative and technical templates to support content automation, dynamic assembly, and AI-enabled creative workflows.
• Partner with internal stakeholders and external vendors to expand and enhance automation capabilities across marketing processes.
• Identify, prioritize, and implement process improvements that drive scalability, efficiency, and operational excellence.
• Collaborate with cross-functional teams to ensure alignment, drive adoption, and facilitate clear, consistent communication of new processes and capabilities.
• Support training materials, documentation, and enablement resources to support successful implementation and ongoing adoption.
• Monitor workflow effectiveness and recommend enhancements based on business needs, user feedback, and performance metrics.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field or equivalent relevant experience.
• 6+ years of experience in Content Automation, Marketing Operations, Enablement, Project Management, or related roles.
• Prioritization skills with exceptional attention to detail.
• Ability to manage multiple initiatives simultaneously in a fast-paced and evolving environment.
• Proven ability to collaborate effectively with cross-functional partners and influence stakeholders.

Qualifications

• 7+ years of experience in marketing operations, enablement or project management
• Excellent written and verbal communication skills, including experience creating documentation, training materials, and process guides.
• Proven experience designing and documenting scalable processes and workflows.
• Experience navigating ambiguity.
• Proficiency in Adobe, Workfront, Adobe Firelfy
• Experience with change management and driving adoption of new processes and tools.

Benefits

• Competitive pay
• Great employee discount
• Financial savings and retirement resources
• Support for your physical and mental well-being
• Different types of leaves of absence (LOA) and potential pay sources to employees based on eligibility.
• The length of your LOA depends on your situation, where you live, your full-time or part-time employment status, and federal and state regulations.
• Intermittent or reduced-schedule leave is also available for certain medical or family care leaves.
• Paid time off (vacation or PTO) is offered to full-time and part-time employees based on work location, employment status, salary or hourly status (exempt/non-exempt), and years of continued or bridged service.
• Certain roles, where market norms demand it, are eligible for various forms of incentive pay to drive performance and offer recognition for achieving financial and strategic results.
• For more information about our incentive pay plans, including eligibility, please refer to our Incentive Programs Summary.
• For more information about benefits, LOA and paid time off, please refer to our Benefits Guide.

Schedule

This role is hybrid, which means you will be required to