Manager, Marketing Database

About the role

At Norton Rose Fulbright, people thrive because of a shared commitment to quality, unity and integrity. The highly regarded law firm consistently receives recognition from Great Place to Work and Top Workplaces, two companies that specialize in assessing organizational culture. Teams collaborate across regions, value new ideas and deliver meaningful client solutions, supported by a culture that embraces ambition, development and shared success. With more than 3,000 lawyers and 3,000 business services professionals working together across 50 offices worldwide, this global law firm provides a full range of legal services to leading corporations and financial institutions operating in key markets and sectors. The Marketing Database Manager serves as the firm’s functional subject-matter expert and primary power user for the InterAction CRM platform, with particular emphasis on the InterAction Windows Client. This role manages the day-to-day functionality, configuration, data processes, reporting, and ongoing enhancement of InterAction and its connected tools, including the firm’s email marketing platform. Working closely with Marketing, Business Development, IT, external vendors, and end users, the Manager troubleshoots complex system and data issues, supports effective CRM usage, and helps modernize the firm’s marketing database capabilities.

Responsibilities

• Manage the InterAction Windows configuration settings and options including Folder Templates, Naming conventions, Folder Dependency Analyzer (FDA), Saved Searches, Data Change Management settings, Importing/Exporting and Web Profile configurations.
• Ensure the database is segmented effectively for targeted marketing activities.
• Understand Application Collaboration and CRM data owned by the HR information systems and billing systems in order to troubleshoot data-related errors.
• Use InterAction Data Minder to offboard user accounts; troubleshoot user account sync cycles.
• Support and manage essential housekeeping efforts to ensure data accuracy and quality and perform data clean up and maintenance.
• Coordinate CRM activities and workflows with internal team members.
• Manage utilization of external AI tool to improve data quality.
• Regularly meet and work with IT and external vendors to manage upgrades, modifications or new features.
• Monitor the evolving vendor and product landscape for future opportunities.
• US subject matter expert for firm’s email marketing, coordinating with the global team.
• Work with our global service center to