Manager, Marketing Content

Responsibilities

• Lead content execution across all marketing channels (web, webinars, email, sales enablement, paid, social, thought leadership).
• Design and align content with multi-channel nurture and lead generation campaigns.
• Coach and develop the Content Team, establishing workflows and SOPs for scaling content production.
• Translate provider pain points into clear and compelling content.
• Ow own editorial planning, including content calendars, execution timelines, and sprint planning.
• Utilize AI tools responsibly to accelerate workflows while ensuring accuracy and brand alignment.
• Collaborate with Product Marketing, Design, Customer Marketing, Demand Gen, Sales, and Leadership.
• Set quality standards for all content, ensuring accuracy, currency, and brand mindfulness.
• Own webinar programs and virtual experiences.
• Manage agencies and vendors supporting content marketing.

Qualifications

• 6+ years of B2B marketing or content experience, with a proven ability to simplify complex topics.
• 2+ years of people management experience (required).
• Excellent written and verbal communication skills.
• Experience with marketing automation, project management, CMS platforms, and content operations.
• Proficiency in Microsoft 365 (especially PowerPoint).

Skills

• Excellent editorial judgment and a human, credible, customer-centric writing/editing style.
• Strong project management and execution skills.
• Comfortable using AI and automation for content operations with sound judgment.
• Able to lead a critical function within a growing marketing organization.
• Skilled in building scalable content plans across multiple channels.
• Proficient in partnering with senior leaders.
• Able to motivate and align teams.