Manager, Market Access
Position Summary
The Senior Manager, Market Access serves as the business owner of Vericel's patient support program, MyCartilageCare®, ensuring the program delivers an exceptional experience for patients, providers, and the commercial organization while supporting Vericel's business objectives.
Key Responsibilities
Serve as the business owner for the MyCartilageCare® program, ensuring alignment with Vericel's patient access, reimbursement, and commercial objectives.
Continuously evaluate program performance and identify opportunities to improve the patient, provider, and customer experience.
Develop and implement process improvements that simplify workflows, improve operational efficiency, and support commercial growth.
Identify opportunities to leverage technology, automation, and standardization to enhance program performance.
Lead implementation of approved program enhancements and operational initiatives.
Develop business cases and recommendations supporting future program improvements.
Serve as Vericel's primary business relationship manager for the MyCartilageCare third-party vendor.
Establish, monitor, and continuously refine program Key Performance Indicators (KPIs), Service Level Agreements (SLAs), and operational scorecards.
Conduct regular business reviews to evaluate vendor performance, responsiveness, quality, productivity, customer satisfaction, and overall program effectiveness.
Hold the vendor accountable for contractual commitments, operational expectations, and continuous improvement objectives.
Partner with vendor leadership to identify innovative solutions that improve patient access, reimbursement support, case management, and provider experience.
Review, approve, and monitor program invoices and contractual deliverables.
Develop meaningful dashboards, scorecards, and performance metrics that measure program effectiveness and business impact.
Analyze patient access, reimbursement, case management, provider support, and operational performance data to identify trends, opportunities, and risks.
Translate data into actionable business recommendations for senior leadership.
Support strategic planning through forecasting, performance analysis, and business insights.
Partner closely with Sales, Commercial Operations, Marketing, Finance, Medical Affairs, and the patient services organization to optimize program performance.
Design and implement operating processes that enable Sales and MyCartilageCare representatives to work directly together while ensuring appropriate governance, visibility, and accountability.
Provide program expertise, operational guidance, and business insights to internal stakeholders.
Facilitate effective communication and collaboration across cross-functional teams to support program success.
Champion a culture of continuous improvement across all aspects of the MyCartilageCare program.
Evaluate existing workflows and identify opportunities to improve speed, quality, scalability, and customer satisfaction.
Lead cross-functional improvement initiatives using data, customer feedback, and operational insights.
Ensure operational processes remain compliant with applicable regulations, contractual requirements, and company policies.
Continuously evaluate industry best practices and recommend improvements that strengthen Vericel's patient services capabilities.
Qualifications, Education & Experience
- Bachelor's degree in Business, Healthcare Administration, Life Sciences, Public Health, or a related field.
- 7+ years of experience in patient services, reimbursement, specialty pharmacy, market access, healthcare operations, commercial operations, or related healthcare environments.
- Demonstrated experience managing third-party vendors and holding external partners accountable for contractual commitments, performance metrics, and service level expectations.
- Strong program and project management experience leading complex cross-functional initiatives.
- Advanced analytical capabilities with demonstrated experience developing KPIs, dashboards, scorecards, and operational reporting.
- Proven ability to identify operational improvement opportunities and successfully implement process enhancements.
- Strong understanding of reimbursement, specialty pharmacy, patient support programs, and buy-and-bill methodologies.
- Excellent communication, presentation, stakeholder management, and influencing skills.
- Advanced proficiency in Microsoft Excel, PowerPoint, Salesforce CRM, and business reporting tools.
Preferred Qualifications
- Experience supporting specialty pharmaceutical, biotechnology, biologic, regenerative medicine, or cell therapy products.
- Experience working with patient HUB services, reimbursement support programs, or specialty pharmacy providers.
- Experience utilizing Power BI or similar business intelligence tools.
- Leverage Lean, Six Sigma, Operational Excellence, or Project Management certification.