Manager, Iterable

Email Strategy & Governance

Own NAR's email strategy end-to-end: evaluate programs for member value, streamline the portfolio, and redirect efforts that belong in other channels.

Own, set and enforce standards for email content, structure, accessibility, and ad placement.

Design, build, and maintain marketing automation programs and journeys to reduce manual effort and improve targeting.

Stay current on email industry trends, deliverability standards, and best practices; conduct trend analysis across categories and audiences and evangelize insights across the organization.

Test, analyze, and optimize campaigns through A/B testing and other techniques to increase open rates, click-throughs, and member engagement.

Cross-Functional Partnerships

Own email list management operations (unsubscribes, suppression updates, list accuracy) and train stakeholders on list processes.

Advise stakeholder teams on campaign approach and system capabilities from planning through execution.

Partner with Business Intelligence to define KPIs, build marketing integrations, develop audience segmentation strategies, and establish performance reporting for email campaigns.

Team & Production Management

Manage a team of full-time email production staff, ensuring quality and timely delivery across NAR's email portfolio.

Create and maintain the master email calendar to coordinate priorities, timelines, and stakeholder inputs.

Coach and develop team members on production quality, tools, and best practices.

Troubleshoot production, data, and deliverability issues, and coordinate across editors, stakeholders, and technical teams to resolve them.

Vendor & Platform Management

Manage the relationship with the email service provider, including budgeting, invoicing, chargebacks, and customer support coordination.

Oversee all platform updates, upgrades, and system issues; communicate changes to NAR user groups.

Evaluate platform capabilities against program needs and recommend enhancements or changes.

Required Qualifications

• 5+ years of experience in email marketing, with progressive responsibility in strategy and team leadership
• Demonstrated success building or modernizing an email program
• Experience managing production staff and establishing scalable workflows
• Strong understanding of email deliverability, CAN-SPAM compliance, and accessibility
• Working knowledge of platform integrations, and marketing automation tools
• Intermediate HTML/CSS skills
• Ability to interpret analytics and translate performance data into strategic recommendations
• Strong interpersonal and communication skills to influence decisions, guide stakeholders, and enforce standards
• Experience collaborating cross-functionally with analytics, data science, and marketing teams

Preferred

• Familiarity with audience segmentation methodologies and data-driven targeting
• Experience managing vendor relationships including budgeting and contract oversight
• Experience designing complex marketing automation journeys and workflows

Compensation

$125,000-$140,000 depending on office location

NAR Overview

The National Association of REALTORS® (NAR) is a team of professionals dedicated to providing world-class service to approximately 1.5 million REALTORS® working in the United States and around the world.

NAR provides comprehensive benefits including health/dental/vision insurance.

NAR is on a hybrid schedule and in the office 3 days a week.