Manager, Influencer Marketing & Media Haircare

About the role

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty. Description The Manager, Influencer Marketing & Media Haircare is responsible for developing and executing influencer marketing strategies while leading the activation of paid influencer partnerships and supporting the execution of paid media campaigns for both AVEDA and Bumble and Bumble. Reporting into the Influencer function and partnering closely with the Director of Paid Media, this role bridges relationship management, campaign execution, and paid partnership activation to maximize brand awareness, engagement, and business performance. The ideal candidate is equally comfortable building authentic relationships with creators and influencers while managing the operational excellence required to launch integrated marketing campaigns across paid and organic channels.

Responsibilities

• Develop and execute influencer marketing strategies aligned with brand priorities, product launches, and business objectives.
• Identify, recruit, negotiate, and manage relationships with influencers, creators, stylists, ambassadors, and industry experts.
• Develop long-term ambassador and advocacy programs that strengthen brand affinity and cultural relevance.
• Lead stylist advocacy and salon influencer initiatives that support Hair in Chairs and new guest acquisition.
• Manage influencer agencies, contracts, gifting programs, usage rights, and compliance.
• Plan and execute influencer campaigns, product seeding, creator events, and experiential activations.
• Ensure influencer content reflects brand standards while maintaining authenticity.
• Lead execution of paid influencer partnerships and sponsored content activations across Meta, TikTok, YouTube, Pinterest, and emerging platforms.
• Partner with the Director of Paid Media to activate paid media campaigns that support brand and business objectives.
• Develop media briefs and coordinate campaign requirements with agency partners.
• Manage creative trafficking, asset delivery, approvals, and campaign readiness.
• Coordinate campaign timelines, launch execution, and cross-functional deliverables.
• Support whitelisting and platform-specific paid partnership requirements.
• Serve as the day-to-day contact for influencer and paid media agency partners.
• Partner with Creative, Brand Marketing, Social, PR, CRM, Ecommerce, and Analytics teams to ensure seamless campaign execution.
• Coordinate asset production, approvals, and campaign deliverables across internal and external stakeholders.
• Track influencer campaign performance, including EMV, engagement, reach, sentiment, and content effectiveness.
• Monitor paid partnership performance and prepare campaign reporting and post-launch recaps.
• Track campaign budgets, timelines, and deliverables.
• Identify optimization opportunities and share learnings to improve future projects.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 5+ years of experience in influencer marketing, digital marketing, paid partnerships, or integrated marketing.
• Experience managing influencer campaigns from strategy through execution.
• Experience working with paid media agencies and coordinating integrated digital campaigns.
• Strong project management skills with exceptional attention to detail.
• Excellent communication, relationship management, and negotiation skills.
• Passion for beauty, culture, social media, and emerging digital trends.

Benefits

• health insurance coverage (medical, dental, and vision insurance)
• wellness and family support programs
• life and disability insurance
• retirement savings plans
• paid leave programs
• education-related programs
• paid holidays and vacation time
• many others (subsidized or fully paid by the company)

Pay

The anticipated base salary range for this position is $87,000.00 to $110,000.00. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with the possibility for overachievement based on performance and company results.