Manager, GTM Solutions, D/Cipher

About The Position

Major Goals and Objectives and Location Requirements: We are seeking a highly motivated Manager, GTM Solutions, D/Cipher to support the development and execution of go-to-market strategies across our D/Cipher advertising portfolio. This role sits at the intersection of product, sales, and marketing, helping translate complex ad tech solutions into clear, compelling narratives that drive adoption, revenue, and customer understanding. The ideal candidate brings a strong foundation in product marketing, digital media strategy, analytics, and cross-functional collaboration, with a passion for storytelling and digital media innovation. This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.

About The Position’s Contributions

• Sales Enablement & Collateral Development: Create impactful sales materials (one-sheets, decks, tentpole activations, case studies) that simplify complex concepts and empower sales teams to effectively communicate value to clients.
• Go To Market Execution: Support the launch and ongoing marketing of advertising products, including self-service platforms and audience-based solutions, driving adoption and revenue growth. Develop clear, differentiated positioning for ad tech solutions using competitive research, market insights, and customer feedback. Contribute to integrated marketing efforts including website content, social content, email campaigns, video, and SEO to support product visibility and growth.
• Cross-Functional Collaboration: Partner with product, sales, marketing, and creative teams to ensure alignment and consistency across messaging, branding, and campaign execution.
• Performance Analysis & Strategy: Analyze campaign performance, post-campaign recaps, and marketing analytics to measure effectiveness and inform case studies and future strategies.

Education

• The Role’s Minimum Qualifications and Job Requirements: Bachelor degree preferred, or equivalent work experience. Experience 2–5 years of experience in product marketing, ad sales marketing, or digital media Specific Knowledge, Skills, Certifications And Abilities Experience supporting go-to-market efforts for advertising or ad tech productsStrong understanding of digital advertising, including programmatic and audience-based solutionsProven ability to translate complex concepts into clear, engaging messagingExperience working cross-functionally with product, sales, and marketing teamsAnalytical mindset with experience using data to inform decisions and measure successExcellent communication, organization, and storytelling skillsExposure to self-service advertising platforms or SMB-focused solutionsFamiliarity with tools such as Google Analytics, CRM systems, or marketing automation platformsExperience supporting multi-channel campaigns (web, email, video, SEO)

Pay Range

Pay Range: New York: $105,000.00 - $125,000.00 The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance.