Manager, External Communications – Creative Content and Reputation

We need to output HTML fragment with sections: About the role (already given), Responsibilities, Requirements (maybe combine Required Qualifications), Skills? The posting includes responsibilities in bullet list after "Day to day, you'll...". Also includes Required Qualifications bullet list. Preferred Qualifications maybe part of Requirements or separate? The instruction: Use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Include a section ONLY when posting has real, specific content for it. So we need sections: About the role (we have content). Responsibilities (the bullet list after Day to day...). Requirements (maybe Required Qualifications). Skills? Could be part of Requirements. Could also have Qualifications section (maybe combine Required and Preferred). But we need to avoid thin sections. Let's decide: About the role (intro paragraph). Responsibilities (list). Requirements (list of Required Qualifications). Skills? Could be omitted if covered. Benefits? The posting includes "Why work for us" with description of purpose, culture, competitive pay, comprehensive benefits, support for life. It mentions competitive pay, comprehensive benefits but not specific details. According to rule: never create Pay/Schedule/Benefits sections unless posting actually states them. It states "competitive pay, comprehensive benefits". That's somewhat generic but still states benefits exist. However "comprehensive benefits" is vague but still a statement. The rule says: never emit a heading followed by filler/placeholder text (e.g. "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless the posting actually states them. It does state competitive pay and comprehensive benefits, so we could include Benefits section with that sentence. Pay section maybe also? It mentions competitive pay, but not specifics. Could we include Pay? It says competitive pay, but that's still a statement. However the rule says prefer a few substantive sections over many thin ones. Might be better to combine Benefits and Pay into one Benefits section? But headings are predefined; we could include Benefits with that sentence, and maybe omit Pay as it's redundant. Or we could include Pay with same sentence. But to avoid thin sections, maybe just Benefits. Also we need to remove boilerplate like EEO etc. Not present. We need to preserve all substantive information. So include the intro paragraph about role, responsibilities bullet list, required qualifications bullet list, preferred qualifications maybe as part of Requirements or separate Qualifications section. Could have Qualifications section with both Required and Preferred sub-bullets? But we need to use

• for any list. Could have two separate lists under Qualifications heading: maybe separate Required and Preferred as subheadings? But we cannot add extra headings beyond the allowed ones? The instruction says use

  for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid other headings, but we should follow that pattern. Could have Qualifications heading and inside have two paragraphs: one for Required, one for Preferred, each as

  . That seems okay. Thus sections: About the role (intro paragraph). Responsibilities (list). Qualifications (with Required and Preferred lists). Benefits (sentence about competitive pay, comprehensive benefits, support for life). Possibly also Skills? Could be omitted. Let's extract exact text. About The Role paragraph: "The Manager, External Communications – Creative Content and Reputation will help shape and amplify H&R Block’s external voice through strategic storytelling, brand reputation initiatives, and integrated communications across media, social, and owned channels. This is a hands-on role that blends strategy with execution, requiring someone who can not only develop compelling narratives but also bring them to life through video production, content creation, social assets, and visually engaging campaigns that connect our brand to real customer needs. Day to day, you'll..." Actually the "Day to day, you'll..." starts the responsibilities list. So we should separate: About the role includes first two sentences up to "real customer needs." Then responsibilities list starts after that. Thus About the role content: "The Manager, External Communications – Creative Content and Reputation will help shape and amplify H&R Block’s external voice through strategic storytelling, brand reputation initiatives, and integrated communications across media, social, and owned channels. This is a hands-on role that blends strategy with execution, requiring someone who can not only develop compelling narratives but also bring them to life through video production, content creation, social assets, and visually engaging campaigns that connect our brand to real customer needs." Now responsibilities list items (each line after "Day to day, you'll..."): - Lead external communications strategies that build brand awareness and protect company reputation - Develop and execute PR, media relations, and enterprise storytelling initiatives - Create engaging content across social, digital, video, and earned media channels - Produce video content from concept and storyboarding through filming, editing, and post-production - Design platform-specific creative assets including graphics, motion content, and short-form video - Ensure all content and campaigns align with brand standards and messaging guidelines - Partner cross-functionally to deliver integrated communications across owned, earned, and social channels - Monitor brand reputation, identify risks, and support crisis communications when needed - Analyze content and campaign performance to optimize reach, engagement, and effectiveness - Manage external agencies, media partners, and other communications-related vendors and projects Now Required Qualifications bullet list: - 5+ years of experience in communications, public relations, or a related field - Strong video production capabilities, including filming, editing, and post-production using tools like Premiere Pro, After Effects, or similar - Advanced graphic design skills with proficiency in Adobe Creative Cloud (Photoshop, Illustrator, InDesign) and the ability to create content independently - Demonstrated success creating engaging content across social, digital, and multimedia channels, supported by a strong portfolio - Experience in media relations, storytelling, and executing integrated communications campaigns - Excellent written and verbal communication skills, with the ability to simplify complex topics for diverse audiences - Highly organized and collaborative, with the ability to manage multiple priorities, meet tight deadlines, and influence cross-functional stakeholders Preferred Qualifications bullet list: - Experience supporting consumer brands or financial services organizations - Background working with PR or creative agencies - Experience leveraging performance data or social insights to refine communications strategy - Familiarity with reputation monitoring or social listening tools Why work for us paragraph: "At H&R Block, our purpose is simple: to provide help and inspire confidence in our clients and communities everywhere. For more than 70 years, we’ve led the tax industry and we continue to evolve through our Block Next strategy, blending human expertise with digital innovation. That same commitment to care extends to our associates. When you join us, you become part of a High Performing, Connected Culture built on strong relationships, continuous learning, and a shared commitment to making a meaningful impact. We invest in your well-being through competitive pay, comprehensive benefits, and support for life both in and outside of work." We need to extract Benefits section: maybe just the sentence "We invest in your well-being through competitive pay, comprehensive benefits, and support for life both in and outside of work." Could also include the preceding sentences about purpose etc. But those are more about company culture, not benefits. The instruction: include a section ONLY when posting has real, specific content for it. Benefits section: we have mention of competitive pay, comprehensive benefits, support for life. That's specific enough. We'll put that sentence in

  under Benefits heading. We should not include Pay or Schedule sections. Now produce HTML fragment:

  About the role

  ...

  Responsibilities

  • ...
  ...

  Qualifications

  Required Qualifications:

  ...

  Preferred Qualifications:

  ...
  Alternatively could combine into one list with headings inside? But we need to use
  • for any list. Using

    for prose is fine. So we can have a

    stating Required Qualifications then list. Similarly for Benefits:

    Benefits

    We invest in your well-being through competitive pay, comprehensive benefits, and support for life both in and outside of work.

    Check that we didn't repeat job title as heading. Good. Now ensure we didn't include any boilerplate. The "Why work for us" paragraph includes purpose etc. We only used the benefits sentence. Did we lose any substantive info? The purpose and culture description may be considered substantive but not required for any section. The instruction says preserve ALL substantive information; do NOT invent or summarize away detail. If we omit the purpose/culture sentences, we are losing substantive information. We need to preserve all substantive information. So we must include that content somewhere. Where could we put it? Could be part of About the role? Not really. Could be a separate section like "About the company" but not in allowed headings. However we could include it as a

    under About the role? That would mix role description with company info. Might be okay but could be considered not strictly about the role. However the instruction says preserve ALL substantive information; we cannot drop it. So we need to include it somewhere. Perhaps we can add a section "About the company" but not in allowed headings list. The instruction says use

    for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). The "e.g." suggests those are examples, not exclusive list. So we could add another heading like "About the company" if needed. But better to stick to given examples? It says "use

    for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." That implies we should use those headings when appropriate, but we could also use other headings if needed? The instruction: "Use

    for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It doesn't forbid other headings, but suggests using those. To be safe, we could incorporate the company purpose paragraph into the About the role section as an additional paragraph. That would preserve all info. The About the role currently has two sentences; we can add a third paragraph about company purpose and culture. That would still be under About the role heading, which is allowed. It might blur the line but still preserves info. Thus About the role will have three paragraphs: first two as before, third about purpose/culture. Let's craft third paragraph: "At H&R Block, our purpose is simple: to provide help and inspire confidence in our clients and communities everywhere. For more than 70 years, we’ve led the tax industry and we continue to evolve through our Block Next strategy, blending human expertise with digital innovation. That same commitment to care extends to our associates. When you join us, you become part of a High Performing, Connected Culture built on strong relationships, continuous learning, and a shared commitment to making a meaningful impact." We can omit the final sentence about investing in well-being because that will go to Benefits section. Actually we could split: keep the investing sentence in Benefits, and the rest in About the role. That preserves all. Thus About the role paragraphs: 1. The Manager, External Communications – Creative Content and Reputation will help shape and amplify H&R Block’s external voice through strategic storytelling, brand reputation initiatives, and integrated communications across media, social, and owned channels. This is a hands-on role that blends strategy with execution, requiring someone who can not only develop compelling narratives but also bring them to life through video production, content creation, social assets, and visually engaging campaigns that connect our brand to real customer needs. 2. At H&R Block, our purpose is simple: to provide help and inspire confidence in our clients and communities everywhere. For more than 70 years, we’ve led the tax industry and we continue to evolve through our Block Next strategy, blending human expertise with digital innovation. That same commitment to care extends