Manager, External Communications
Abbott · Chicago, IL · 1 mo ago
Public Relations$99k–$199k/yrFull-time
We need to produce HTML fragment with sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections if posting has real specific content. We must not repeat job title. Must not include Job ID etc. Must remove boilerplate. Must preserve all substantive info.
We need to parse the posting.
Content:
- Intro about Abbott (company description) maybe part of About the role? The "About the role" heading likely for description of role. The posting includes "Working at Abbott ..." and "The Opportunity ..." etc. We'll need to decide what goes where.
We have sections: About the role (maybe overview), Responsibilities (What You'll Work On), Requirements (maybe Required Qualifications?), Qualifications (maybe also?), Skills (maybe list of skills), Benefits (benefits described), Pay (base pay range), Schedule (maybe not present). The posting does not mention schedule explicitly, so we should not include Schedule section.
We must not include sections with filler like "commensurate with experience". Not present.
We need to extract substantive info.
Let's extract:
Company description: "Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 122,000 colleagues serve people in more than 160 countries."
Working at Abbott description: "At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to : Career development with an international company where you can grow the career you dream of. Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year. An excellent retirement savings plan with high employer contribution Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree. A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune. A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists."
That's benefits-ish but also general. However we have a Benefits section later: "Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives : www.abbottbenefits.com". Also earlier bullet list of benefits.
We need to preserve all substantive info; we can combine benefits into Benefits section.
Opportunity description: "This position works out of our Willis Tower or Abbott Park, IL locations within the PA Public Affairs division. The manager will play a pivotal leadership role in formulating, executing and sustaining an external communications strategy for Abbott that positions it as a leading global healthcare company, particularly as it relates to Abbott HeartMates, Abbott’s cardiovascular leadership initiative, and Abbott’s participation in external recognition opportunities. This position requires a strategic thinker, creative storyteller and customer-centric event planner who has demonstrated the ability to develop compelling storylines and meaningful in-person and virtual activations. The right candidate will have relevant experience managing cross-functional content creation for physical, digital and social channels to reach and positively impact diverse external audiences including consumers, HCPs and the media. The role also requires an understanding of industry regulations and best practices relating to engaging with patients and consumers. The right candidate will also contribute to the strategy and execution of content generation for a number of the company's social channels and executive leaders."
That's about role responsibilities and requirements.
What You'll Work On: list of duties.
Let's extract bullet points (they are sentences separated by line breaks). We'll turn each into .
List:
- Function as a member of Abbott HeartMates core leadership team and primary liaison to the members of the HeartMates community with ownership of the following workstreams and program areas :
- Plan and execute in-person and virtual events which may include HeartMates members’ travel, accommodation, hospitality and reimbursements
- Plan, compose and execute community newsletters and email communications
- Collect and report relevant metrics, including newsletter open rate and CTR, community surveys, community size and composition, and campaign results
- Ensure program compliance with all Privacy, Legal and OEC policies
- Collaborate with internal teams to plan and execute best-in-class storytelling
- Manage agency partners
- Manage Abbott’s participation in external recognition programs
- Maintain accurate and up-to-date directory of pertinent recognition programs
- Develop strategic plans and secure leadership alignment on recognition opportunities
- Draft and submit corporate-level awards submissions, e.g., Brands That Matter, Most Influential Companies, etc.
- Collaborate with internal partners to coordinate submissions and ensure they adhere to corporate strategy and messaging
- Track all submissions and maintain up-to-date record of submissions statuses
- Manage content development and secure licensing as needed for external amplification opportunities including but not limited to social/digital content
- Maintain strong understanding of corporate businesses and divisional therapeutic areas, industry, competitive environment and stakeholder landscape with the ability to provide effective counsel to division management.
- Assist in strategic planning of corporate executive visibility.
- Must be a strong teammate who :
- Operates with principled leadership and sound business ethics, exercising the highest level of integrity
- Has an entrepreneurial mindset combined with an ability to navigate in a large, complex organization
- Takes a global view
- Treats others with respect – listens and cares
These are responsibilities and also some personal attributes.
Now Required Qualifications:
- 8+ years of experience in content development (journalism or multimedia)
- Excellent writer and communicator who can organize, summarize, clarify and communicate ideas simply, succinctly and accurately.
- Experienced user and creator of social media to drive awareness and engagement.
- Experienced planner and executer of consumer events with a strong focus on hospitality and high levels of individual care.
- Skilled at building stakeholder trust to enhance business reputation.
- Able to achieve results while dealing with ambiguity and a rapid pace of change.
- Demonstrated ability to use communications to drive business results.
- Experience in strategic thinking and ability to develop and implement communications plans.
Also maybe "Learn more about our health and wellness benefits..." is not a qualification.
Now Benefits: we have list earlier: Career development, free medical coverage (HIP PPO), excellent retirement savings plan with high employer contribution, Tuition reimbursement, Freedom 2 Save student debt program, FreeU education benefit, recognition as great place to work, Fortune most admired, best big companies to work for, best place to work for diversity, working mothers, female executives, scientists. Also link to benefits site.
We should capture these as bullet list.
Pay: "The base pay for this position is $99,300.00 – $198,700.00. In specific locations, the pay range may vary from the range posted."
We need to include Pay section with that info.
Schedule: not present, so omit.
Now we need to decide which sections to include: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay.
We have content for About the role (company description and maybe overview). Responsibilities (What You'll Work On). Requirements (maybe Required Qualifications). Qualifications (maybe also? but we could combine). However we need to avoid duplication. The posting has "Required Qualifications". Could map that to Requirements section. Qualifications maybe for preferred qualifications? Not present. Skills maybe list of skills from responsibilities? Could extract skills like strategic thinking, storytelling, event planning, etc. But we might not need Skills section if we don't have explicit skills list. However we could create Skills from the bullet points under "Must be a strong teammate who" etc. But better to follow instruction: Prefer a few substantive sections over many thin ones. So we could combine Requirements and Qualifications into one? But we need to follow headings: we can include Requirements and Qualifications if they have distinct content. The posting only has Required Qualifications; no separate Qualifications. So we could put that under Requirements. Skills maybe not present explicitly; we could omit Skills.
Thus sections: About the role, Responsibilities, Requirements, Benefits, Pay.
Check if we need to include "Qualifications" separate? Not needed.
Now we need to format.
About the role: combine company description and working at Abbott description? Might be too much but it's substantive. We'll put as
paragraphs. Responsibilities: list of duties from "What You'll Work On". We'll output
- each.
Requirements: list from Required Qualifications.
Benefits: list from benefits description.
Pay:
with pay range. We must not include any boilerplate like EEO, application instructions, links to social media, etc. Also remove "Learn more about our health and wellness benefits..." link? That's part of benefits but it's a link; we can keep the text but maybe drop the URL? The instruction: preserve ALL substantive information; do not invent or summarize away detail. The link is substantive? It's a URL; we could keep as plain text. However it's maybe considered boilerplate? It's a benefits link; we can keep as part of benefits description. We also need to remove duplicated lines. Ensure not to repeat. Now craft HTML. We'll start with
About the role
then...
. We need to ensure we don't include job title heading. Let's write About the role paragraph(s): First paragraph: Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 122,000 colleagues serve people in more than 160 countries. Second paragraph: At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to: Career development with an international company where you can grow the career you dream of. Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year. An excellent retirement savings plan with high employer contribution. Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree. A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune. A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists. But note that benefits also appear later; we might duplicate. However we need to preserve all substantive info; duplication is okay? The instruction says remove duplicated lines. So we should avoid duplicating the same benefit statements. The benefits appear both in "Working at Abbott" and later "Learn more about our health and wellness benefits". To avoid duplication, we could keep only one benefits section and not repeat in About the role. So About the role could just be company description and maybe overview of role (the Opportunity paragraph). Let's think. Better: About the role: include the company description and maybe the opportunity overview (the paragraph about the position works out of Willis Tower etc). That seems appropriate. Responsibilities: the What You'll Work On list. Requirements: Required Qualifications. Benefits: the benefits list (including career development, medical coverage, retirement, tuition reimbursement, Freedom 2 Save, FreeU, recognition, Fortune, etc.) plus the link. Pay: the base pay range. Thus we avoid duplication. Now craft About the role: Paragraph 1: Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 122,000 colleagues serve people in more than 160 countries. Paragraph 2: This position works out of our Willis Tower or Abbott Park