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Manager - DTC Conversion Rate Optimization, MS NOW

Versant Media · New York, NY · 3 wk ago
HybridOTHRFull-time

VERSANT (Nasdaq: VSNT) is an industry-changing media and entertainment business and home to trusted brands that shape culture, inform audiences, and build lasting connections. It operates across four core markets: political news and opinion, business news and personal finance, golf, and sports and genre entertainment. These markets are served through a powerful portfolio of iconic and innovative brands, including CNBC, MS NOW, USA Network, Golf Channel, Oxygen, E!, SYFY, and Versant's sports division USA Sports, along with complementary digital assets including Fandango, Rotten Tomatoes, GolfNow and GolfPass.

About the role

Reporting to the Director, DTC Subscriber Growth, the Manager of Conversion Rate Optimization will join a growing team responsible for the adoption and growth of MS NOW’s new Membership subscription. This role will be tasked with maintaining, testing, and optimizing the direct-to-consumer conversion funnels on web and in-app to support subscription and revenue growth.

Responsibilities

  • Maintain packaging, pricing, and promotional offers across web and app
  • Manage day-to-day operations and partnership with the subscription management platform
  • Manage SKUs and pricing for in-app purchases
  • Execute and optimize A/B testing of the subscription package page, purchase/payment pages and other web and app placements within the purchase funnel
  • Regular collaboration across teams (including Product, Biz Ops, Strategy, Finance, Legal, Customer Success) to ensure alignment and share results
  • Manage and prioritize requests to product to support package page updates and testing roadmap
  • Provide Customer Success team with necessary informational and training materials related to pricing, packaging and promotional offers
  • Manage the creative development process for purchase path testing
  • Partner with Analytics to establish conversion and testing reporting requirements
  • Proactively monitor and identify potential friction points throughout the user experience on web and app that may be impeding subscription and revenue growth
  • Partner with acquisition marketing on target segments and lead the design, deployment, and optimization of custom landing pages for these audiences

Qualifications

  • 5+ years of experience in subscriber growth, conversion rate optimization, or monetization in a marketing or product capability
  • Experience with a DTC digital or app-based business
  • Hands-on experience with testing platforms
  • Experience with subscription management/monetization platforms (e.g., Piano) is a plus
  • Analytical mindset with a bias for action and experimentation
  • Strong project management and communication skills

Requirements

  • Must be willing to work in New York, NY.
  • Must have unrestricted work authorization to work in the United States.

Benefits

  • Medical, dental, and vision insurance
  • 401(k)
  • Paid leave
  • Tuition reimbursement
  • Variety of other discounts and perks

Pay

Salary Range: $115,000 - $130,000, bonus eligible

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