Jobs · Marketing · Florida

Manager, Digital Product Owner (MarTech/AEP/CDP Preferred) 2 Year Assignment

Universal Orlando Resort · Orlando, FL · 2 wk ago
MarketingFull-time

We’re looking for a Manager, Digital Product Owner to join the Global Product team and drive product strategies that evolve and enhance the Guest experience across Universal Destinations & Experiences. This role focuses on digital product management for onsite Guest and Team Member experiences, specifically Mobile or Web Applications.

About the role

You will manage new capabilities across the entire product lifecycle—from strategy and planning to definition, delivery, and implementation. You’ll collaborate with cross-functional teams to define, deliver, and measure digital products that improve the Guest experience.

Responsibilities

  • Product Definition
    • Partner with the UX/UI team to establish experience interactions and designs based on high-level feature requirements.
    • Drive detailed product feature definition, including functional and non-functional requirements.
    • Support product implementation across domestic sites, capturing site-specific functional requirements in partnership with on-site stakeholders.
  • Product Delivery
    • Facilitate product backlog grooming with the Delivery scrum team.
    • Define and document product user stories to enable technical design, development, and testing.
    • Participate in Agile ceremonies, including sprint planning, daily stand-ups, and retrospectives.
  • Product Implementation and Support
    • Perform product validation throughout the development cycle to ensure alignment with functional requirements.
    • Maintain close partnership with Business Transformation to align product functionality with operational and business capabilities.
    • Serve as the ongoing subject matter expert for the product.
    • Develop an approach for measuring the success of newly implemented experience enhancements to inform future product planning.
  • Product Planning
    • Establish the product roadmap and coordinate with key partners to manage delivery and implementation timelines.
    • Partner with other Digital Product Managers to address product dependencies and integration points during roadmap and release planning.
    • Prioritize the product backlog for release and sprint planning, considering new capabilities, minor enhancements, and defect fixes.
  • Product Strategy
    • Proactively evaluate Guest experience strengths and pain points to identify opportunities for new or improved capabilities.
    • Develop and frame product recommendations with cost, value, and experience analysis to secure approval and funding.
    • Collaborate with key business partners to establish product goals and objectives.
    • Ensure product alignment with the holistic experience transformation vision.
  • Understand and actively participate in Environmental, Health & Safety responsibilities by following established policy, procedures, training, and team member involvement activities.
  • Perform other duties as assigned.

Requirements

  • Bachelor’s degree required—Business, Technology, Digital Marketing, or Industrial Engineering preferred; Master’s degree preferred.
  • 7+ years in Product Management, Digital Marketing, E-Commerce, Digital Experience Design, Industrial Engineering, Technology, or related fields.
  • Experience managing the digital experience for a consumer website and/or mobile app.
  • Experience with large-scale transformation initiatives.
  • Demonstrated ability to define and execute strategic initiatives.
  • Experience working in an Agile technology delivery program.
  • Experience defining a customer journey and digital product roadmap.
  • Product backlog management, including feature definition, requirements, prioritization, and sprint planning.
  • Close partnership with a Technology Delivery team.
  • Stakeholder engagement and relationship building.
  • Executive communication with the ability to influence decision-making.
  • Excellent analytical, written, and oral communication skills, with the ability to explain complex concepts concisely and simply.
  • Personalization and MarTech experience with Adobe platforms (e.g., AEP, RTCDP) preferred.

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