Manager, Digital Design

About the role

Lead, coach, and develop a team of visual designers (including senior and junior-level roles), providing creative direction, feedback, mentorship, and performance management to strengthen design quality and team capability.

Establish and evolve design strategy that supports business goals, brand positioning, channel needs, and customer experience priorities across both consumer and professional segments.

Responsibilities

• Own creative planning and prioritization across the design portfolio, partnering with Marketing, Sales, and Product Management to align project intake, timelines, and deliverables with key business milestones and go-to-market plans.
• Serve as the primary design liaison to cross-functional stakeholders, driving clarity, alignment, and decision-making across Marketing, Sales, and Product Management teams.
• Lead resource planning and workload management across the design team, balancing capacity, skill sets, deadlines, and project complexity while ensuring high-quality output and on-time delivery.
• Maintain hands-on design responsibilities (~40%), personally leading high-visibility or high-complexity projects from concept through execution, while modeling best practices and elevating creative standards across the team.
• Ensure design excellence and consistency by evolving brand guidelines, templates, and modular frameworks that enable scalable production across multiple formats, channels, and business units.
• Guide the creative development of professional channel storytelling, ensuring dealer, installer, distributor, and trade-facing assets are compelling, clear, and aligned with product value propositions.
• Provide oversight and creative direction for scalable print and physical collateral including brochures, catalogs, sell sheets, product guides, signage, channel kits, and partner toolkits, ensuring production-ready quality and vendor readiness.
• Lead the creative vision for trade shows and experiential activations, including booth branding, environmental design, demo storytelling, signage systems, and customer engagement zones for key industry events and roadshows.
• Oversee collaboration with external agencies, contractors, printers, and fabrication vendors to ensure high-quality execution across print, packaging, and event production deliverables.
• Drive continuous improvement in design workflows, creative processes, and project execution methods to improve speed, efficiency, and cross-functional collaboration.
• Stay informed on design trends, tools, and best practices, and ensure the team incorporates modern approaches that improve brand relevance and creative performance.
• Communicate creative strategy, design rationale, and project progress to stakeholders and executive leadership, ensuring alignment to business goals and clear decision-making.

Qualifications

• Bachelor’s degree in Graphic Design, Visual Design, UX Design, or a related field.
• A strong portfolio of omnichannel campaign work, brand visualization, and experience design is required.
• 10+ years of professional experience in visual design, brand experience design, or creative development.
• 3+ years of leadership experience, including people management, mentorship, or leading creative teams and project portfolios.
• Demonstrated experience developing creative across both digital and traditional channels including web, email, print collateral, packaging support, training content, and trade-event experiences.
• Proven ability to define and lead design strategy aligned to business objectives, customer needs, and channel requirements.
• Strong people leadership skills including coaching, performance development, feedback delivery, and talent development.
• Strong project prioritization and resource planning skills, with the ability to balance multiple high-priority initiatives in a fast-paced environment.
• Ability to partner effectively with Marketing, Sales, and Product Management teams, aligning creative development to go-to-market strategy and commercial execution.
• Strong creative judgment and ability to lead concept development and critique across multiple designers and disciplines.
• Proficiency in Adobe Creative Suite, Figma, Sketch, and presentation software; experience with prototyping tools is a plus.
• Strong understanding of print production standards including typography, color management, dielines, material selection, and vendor-ready file preparation.
• Conceptual and spatial design thinking, including the ability to guide trade-event booth and experiential design development.
• Excellent communication and storytelling skills with the ability to influence both technical and non-technical audiences, including executive stakeholders.
• Ability to work with limited supervision, manage ambiguity, and drive progress across multiple stakeholders and timelines.
• Ability to travel up to 10%.

Skills

• Strong portfolio of omnichannel campaign work, brand visualization, and experience design.
• Experience leading creative development within consumer electronics, smart home, automotive, access control, or adjacent product categories.
• Experience partnering with exhibit fabrication teams, printers, and agencies to deliver high-quality trade-event executions on tight timelines.
• UX design experience.
• Design thinking experience.

Benefits

Comprehensive benefits package and 401k contribution (all benefits are subject to eligibility requirements).

Pay

The pay range for this position is $102,600.00 - $165,375.00; base pay offered may vary depending on a number of factors including, but not limited to, the position offered, location, education, training, and/or experience.

Schedule

This position is eligible for participation in a short-term incentive plan subject to the terms of the applicable plans and policies.