Manager, Digital Content - Golf

TMRW Sports is focused on building modern approaches in sports, media, and entertainment. By creating new leagues for a new age, TMRW Sports partners with established leagues like the NFL, PGA TOUR, and LPGA to forge pathways and experiences for new generations of fans. The first project, TGL presented by SoFi, is a primetime team golf league in partnership with the PGA TOUR, and WTGL will feature teams of the world’s best women golfers in partnership with the LPGA.

About the role

The Manager, Digital Content - Golf will be responsible for the day-to-day execution, optimization, and performance of digital content experiences across TGL and WTGL owned platforms, including websites, mobile applications, and email channels. This role partners closely with internal departments and external WTGL and TGL teams to bring league, team, and fan storylines to life through compelling, audience-first content. The ideal candidate combines strong editorial judgment, project management skills, data-driven decision making, and a passion for sports, while thriving in a fast-paced, startup environment.

Responsibilities

• Drive the execution of the league content schedule across digital platforms for TGL and WTGL on a week-to-week basis in alignment with live match broadcast, working closely with the Senior Manager of Digital Content and Senior Director of Digital Golf.
• Assist the management of TGL and WTGL digital properties by surfacing relevant content before and after match nights.
• Work closely with the Digital Golf team, Social Golf team, and TMRW Sports Shared Services to ideate on and execute upcoming content opportunities.
• Liaise with the Social Golf team, marketing and creative teams, and agency partners on the strategy and execution of digital content plans.
• Work with internal Creative and Content teams as well as external agencies on the development of creative assets for web, app, and email.
• Coordinate with Teams across TGL and WTGL (seven clubs) to facilitate content planning and assist the management and development of team content schedules for Team websites.
• Stay up to date on digital trends to maintain best practices.
• Partner with TMRW Sports Shared Services and Digital Product teams to measure and report digital content performances against established KPIs, including traffic, engagement, content performance, database growth, and team fandom growth.
• Consistently deliver compelling digital content that engages fans and grows audiences.
• Use data and analytics to improve content performance across web, app, and email.
• Collaborate effectively across teams to execute best-in-class digital experiences.
• Manage multiple priorities with accuracy, urgency, and attention to detail.
• Bring a fan-first mindset and continuously seek new ways to enhance the digital experience.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, Digital Media, Sports Management, or a related field.
• Five or more years’ experience in digital content management, strategy, and publishing.
• Professional experience working in professional sports, including for a team, league, agency, or media organization.
• Proven ability to design, manage, and execute multi-platform content calendars.
• Excellent editorial judgment, writing, and copyediting skills.
• Extremely high attention to detail.
• Proficient in working with content management systems, video publishing tools, live streaming, and digital analytics platforms.
• Experience managing and executing email content marketing within Salesforce Marketing Cloud.
• Excellent communication skills, both written and verbal, with the ability to work across teams, digest needs, and prioritize accordingly.
• Expert knowledge and passion for sports (particularly golf).

Preferred Qualifications

• Previous experience working in a fast-paced, sometimes ambiguous, startup environment.
• Familiarity with digital analytics platforms such as Google Analytics, Adobe Analytics, Chartbeat, or similar tools.
• Experience publishing video content and managing multimedia assets across digital channels.
• Understanding of SEO best practices, content optimization, and audience growth strategies.
• Experience working with mobile app content management and fan engagement platforms.

Benefits

• Equity ownership opportunities to allow employees to share in the company’s growth.
• Unlimited discretionary time off along with 15 paid holidays per year (including the week of Independence Day).
• Comprehensive health insurance options, including a 100% contribution Employee coverage option.
• Additional employee and family insurance coverage options with company contribution, including dental and vision.
• FSA, HSA, and DCHSA opportunities including contribution matches.
• Retirement options including traditional 401(k) and Roth IRA plans.