Manager, Digital Activatoin

Responsibilities

• Translate brand briefs into innovative, effective, and actionable tactical plans
• Work in partnership with the client's and planning team to provide insight into investment activation opportunities based on the client's goals, objectives, insights, and strategy
• Lead key vendor relationships throughout the course of the campaign and pass along optimization notes from vendors to Attention team to drive campaign efficiencies and effectiveness
• Work alongside Marketing Science to manage brand research studies, determine KPI considerations and report key findings
• Participate and drive weekly status meetings with Attention, Marketing Science, and Retail partners to ensure live campaigns are performing and pacing up to brand standards
• Build stories through data by working with digital investment teams to present quarterly campaign performance reviews
• Manage and train junior staff members and ensure best practices are being adhered to maximize investments
• Digital planning, campaign performance, trafficking, billing, and other day-to-day tasks
• Train incoming staff about all three digital channels as well as teaching the intricacies of the landscape
• Oversee the overall budgetary process to ensure timely invoice clearance working with OMD Finance, GP, and media partners

Qualifications

• Bachelor’s degree, preferably with a concentration in Advertising, Marketing, Communications, or related field
• 3+ years of digital media buying, negotiation and implementation experience in an agency environment is required
• Aptitude for mathematical concepts and an understanding of the digital marketplace
• Avid explorer and user of multi-digital vehicles; knowledge of the relationship opportunities between on-and-offline media
• Able to understand application of, use of industry tools such as (DDS/Prisma, ComsCore, Nielsen, AdViews, eMarketer, etc.)
• Excellent presentation, verbal, and written skills

Pay

$50,000 - $95,000

Schedule

Our objective is to increase the requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.