Manager, Content Marketing (Exec & Transactions)
for section headings
- Use - for lists
- Use
for prose
- Don't repeat job title as heading
- Don't put Job ID/requisition numbers as headings
- Preserve ALL substantive information
- Remove boilerplate (EEO, equal opportunity, scam warnings, application instructions, etc.)
- Include section ONLY when real specific content exists
- Never emit heading followed by filler/placeholder text
- Never create Pay/Schedule/Benefits sections unless posting actually states them
- Prefer few substantive sections over many thin ones
- Output ONLY HTML fragment, no html/body, no markdown code fences
Let me parse the content:
1. Intro paragraph about KPMG culture - this is "About the role" or "About the company"
2. Responsibilities - detailed bullet points (though in text they're separated by semicolons)
3. Qualifications - detailed bullet points
4. Pay - California Salary Range: $96600 - $185000 (specific)
5. Benefits - mentioned but generic "comprehensive, competitive benefits package" with some details
6. Schedule - not explicitly mentioned (standard work hours mentioned but not schedule)
7. Skills - embedded in qualifications
I need to structure responsibilities and qualifications as lists. The responsibilities are written as long sentences separated by semicolons. I should break them into logical bullet points.
Let me extract responsibilities:
- Partner hand-in-glove with Insights & Intelligence (I&I) Content Strategists during the planning and hand-off of flagship segment-focused research, surveys, and regulatory publications
- Consume I&I's upstream core narratives and reusable content modules, translating complex technical, operational, and regulatory findings into personalized, atomized messaging and content that speak directly to the target buyer personas
- Share content consumption and performance analytics back with I&I Content Strategists and researchers to help shape future editorial priorities and research agendas
- Oversee editorial integrity and copy architecture for all campaign assets aimed at the designated buyer group
- Work with a team of dedicated writers and contract copy partners to write engaging webpage copy, highly targeted nurture emails, organic/paid social content (including video, audio, carousel, and others), and digital event materials
- Collaborate closely with the Buyer Marketing team to execute campaign activities in strict alignment with the master segment-specific buyer experience calendar, preventing audience fatigue and maintaining a high-value content cadence
- Coordinate with digital growth, orchestration, and events specialists to ensure modular content assets are aligned to paths and personalized buyer segments
- Extract and break down long-form flagship reports and whitepapers into bite-sized, reusable “micro-content” modules
- Convert dense technical regulations, strategy studies, and compliance findings into easy-to-digest formats such as infographics, executive summaries, strategic playbooks, video, audio and carousel decks
- Architect high-impact executive summaries tailored for “zero-click” consumption on LinkedIn and in-platform channels, ensuring KPMG's voice and authority is delivered directly to busy segment-specific executive readers
- Structure copy and content offers to drive data capture and first-party data strategies, ensuring buyer strategic and technical interests are captured to guide deeper personalization
- Draft storyboards, interview guides, and script frameworks for segment-focused digital audio and video, including podcast episodes, short-form voice drops, and animated explainer videos
- Work closely with central design hubs, global/offshore delivery centers, and video production agencies to oversee the visual translation of copy assets into finalized multimodal files
- Adapt and write copy optimized for LLMs and conversational search agents, ensuring KPMG's digital content is highly indexable and easily summarized by AI systems on search networks and personal devices
- Safely integrate approved GenAI writing, editing, and localization co-pilots (for example, Copy.ai, Grammarly) to accelerate the draft-to-publish timeline while maintaining strict quality, brand, and risk boundaries
- Manage and store localized assets systematically within the central Digital Asset Management (DAM) and marketing automation systems to promote content reusability
- Act with integrity, professionalism, and personal responsibility to uphold KPMG's respectful and courteous work environment
Qualifications:
- Minimum five years of recent B2B copywriting, content marketing, or editorial experience
- Experience writing about specialized industry topics, regulatory environments, or corporate/technology strategy within professional services or complex matrixed organizations is highly preferred
- Bachelor's degree from an accredited university, preferably in communications, journalism, english, business administration, marketing, or a field related to the designated segment
- Proven ability to translate complex technical guidelines, industry frameworks, or strategic topics into clear, executive-friendly business narratives that engage senior leaders and C-Suite buyers
- Proven track record of working successfully with research and thought leadership departments (such as Insights & Intelligence) to bring primary data to life
- Comfortable operating in a “hub-and-spoke” model, balancing the editorial standards of the central Content Hub with the localized, fast-paced execution demands of the designated Buyer pod
- Hands-on experience with modern marketing technology (Salesforce, Marketo, Eloqua), Digital Asset Management systems, and AI-assisted content tools
- Applicants must be authorized to work in the U.S. without the need for employment-based visa sponsorship now or in the future
Pay: California Salary Range: $96600 - $185000 (specific)
Benefits: mentioned but generic. The posting says "KPMG LLP is proud to offer a comprehensive, competitive benefits package... Available benefits are based on eligibility... provides a Total Rewards Package that includes 401(k) and medical and may include dental, vision, disability and life insurance, personal well-being and Personal Time Off. Additionally, each year KPMG publishes a calendar of holidays..." This is somewhat specific but also generic. I'll include it as a Benefits section since it lists specific components.
Schedule: Not explicitly mentioned. "standard work hours" mentioned but no details. I'll skip Schedule section.
Skills: Could be a separate section but qualifications already cover skills. I'll keep as part of qualifications.
Now, I need to remove boilerplate: EEO statement, compliance links, rolling basis recruitment, Los Angeles County Fair Chance Act, etc.
Also, the job title "Manager, Content Marketing (Exec & Transactions)" should not be a heading.
Let me structure the HTML:
About the role
Known for being a great place to work and build a career, KPMG provides audit, tax and advisory services for organizations in today's most important industries. Our growth is driven by delivering real results for our clients. It's also enabled by our culture, which encourages individual development, embraces an inclusive environment, rewards innovative excellence and supports our communities. With qualities like those, it's no wonder we're consistently ranked among the best companies to work for by Fortune Magazine, Consulting Magazine, Seramount, Fair360 and others. If you're as passionate about your future as we are, join our team. KPMG is currently seeking a Manager, Content Marketing (Exec & Transactions) to join our Clients and Markets organization.
Responsibilities
- Partner hand-in-glove with Insights & Intelligence (I&I) Content Strategists during the planning and hand-off of flagship segment-focused research, surveys, and regulatory publications
- Consume I&I's upstream core narratives and reusable content modules, translating complex technical, operational, and regulatory findings into personalized, atomized messaging and content that speak directly to the target buyer personas
- Share content consumption and performance analytics back with I&I Content Strategists and researchers to help shape future editorial priorities and research agendas
- Oversee editorial integrity and copy architecture for all campaign assets aimed at the designated buyer group
- Work with a team of dedicated writers and contract copy partners to write engaging webpage copy, highly targeted nurture emails, organic/paid social content (including video, audio, carousel, and others), and digital event materials
- Collaborate closely with the Buyer Marketing team to execute campaign activities in strict alignment with the master segment-specific buyer experience calendar, preventing audience fatigue and maintaining a high-value content cadence
- Coordinate with digital growth, orchestration, and events specialists to ensure modular content assets are aligned to paths and personalized buyer segments
- Extract and break down long-form flagship reports and whitepapers into bite-sized, reusable “micro-content” modules
- Convert dense technical regulations, strategy studies, and compliance findings into easy-to-digest formats such as infographics, executive summaries, strategic playbooks, video, audio and carousel decks
- Architect high-impact executive summaries tailored for “zero-click” consumption on LinkedIn and in-platform channels, ensuring KPMG's voice and authority is delivered directly to busy segment-specific executive readers
- Structure copy and content offers to drive data capture and first-party data strategies, ensuring buyer strategic and technical interests are captured to guide deeper personalization
- Draft storyboards, interview guides, and script frameworks for segment-focused digital audio and video, including podcast episodes, short-form voice drops, and animated explainer videos
- Work closely with central design hubs, global/offshore delivery centers, and video production agencies to oversee the visual translation of copy assets into finalized multimodal files
- Adapt and write copy optimized for LLMs and conversational search agents, ensuring KPMG's digital content is highly indexable and easily summarized by AI systems on search networks and personal devices
- Safely integrate approved GenAI writing, editing, and localization co-pilots (for example, Copy.ai, Grammarly) to accelerate the draft-to-publish timeline while maintaining strict quality, brand, and risk boundaries
- Manage and store localized assets systematically within the central Digital Asset Management (DAM) and marketing automation systems to promote content reusability
- Act with integrity, professionalism, and personal responsibility to uphold KPMG's respectful and courteous work environment
Qualifications
- Minimum five years of recent B2B copywriting, content marketing, or editorial experience
- Experience writing about specialized industry topics, regulatory environments, or corporate/technology strategy within professional services or complex matrixed organizations is highly preferred
- Bachelor's degree from an accredited university, preferably in communications, journalism, english, business administration, marketing, or a field related to the designated segment
- Proven ability to translate complex technical guidelines, industry frameworks, or strategic topics into clear, executive-friendly business narratives that engage senior leaders and C-Suite buyers
- Proven track record of working successfully with research and thought leadership departments (such as Insights & Intelligence) to bring primary data to life
- Comfortable operating in a “hub-and-spoke” model, balancing the editorial standards of the central Content Hub with the localized, fast-paced execution demands of the designated Buyer pod
- Hands-on experience with modern marketing technology (Salesforce, Marketo, Eloqua), Digital Asset Management systems, and AI-assisted content tools
- Applicants must be authorized to work in the U.S. without the need for employment-based visa sponsorship now or in the future
Pay
California Salary Range: $96,600 - $185,000
Benefits
KPMG offers a comprehensive, competitive benefits package with options designed
for prose - Don't repeat job title as heading - Don't put Job ID/requisition numbers as headings - Preserve ALL substantive information - Remove boilerplate (EEO, equal opportunity, scam warnings, application instructions, etc.) - Include section ONLY when real specific content exists - Never emit heading followed by filler/placeholder text - Never create Pay/Schedule/Benefits sections unless posting actually states them - Prefer few substantive sections over many thin ones - Output ONLY HTML fragment, no html/body, no markdown code fences Let me parse the content: 1. Intro paragraph about KPMG culture - this is "About the role" or "About the company" 2. Responsibilities - detailed bullet points (though in text they're separated by semicolons) 3. Qualifications - detailed bullet points 4. Pay - California Salary Range: $96600 - $185000 (specific) 5. Benefits - mentioned but generic "comprehensive, competitive benefits package" with some details 6. Schedule - not explicitly mentioned (standard work hours mentioned but not schedule) 7. Skills - embedded in qualifications I need to structure responsibilities and qualifications as lists. The responsibilities are written as long sentences separated by semicolons. I should break them into logical bullet points. Let me extract responsibilities: - Partner hand-in-glove with Insights & Intelligence (I&I) Content Strategists during the planning and hand-off of flagship segment-focused research, surveys, and regulatory publications - Consume I&I's upstream core narratives and reusable content modules, translating complex technical, operational, and regulatory findings into personalized, atomized messaging and content that speak directly to the target buyer personas - Share content consumption and performance analytics back with I&I Content Strategists and researchers to help shape future editorial priorities and research agendas - Oversee editorial integrity and copy architecture for all campaign assets aimed at the designated buyer group - Work with a team of dedicated writers and contract copy partners to write engaging webpage copy, highly targeted nurture emails, organic/paid social content (including video, audio, carousel, and others), and digital event materials - Collaborate closely with the Buyer Marketing team to execute campaign activities in strict alignment with the master segment-specific buyer experience calendar, preventing audience fatigue and maintaining a high-value content cadence - Coordinate with digital growth, orchestration, and events specialists to ensure modular content assets are aligned to paths and personalized buyer segments - Extract and break down long-form flagship reports and whitepapers into bite-sized, reusable “micro-content” modules - Convert dense technical regulations, strategy studies, and compliance findings into easy-to-digest formats such as infographics, executive summaries, strategic playbooks, video, audio and carousel decks - Architect high-impact executive summaries tailored for “zero-click” consumption on LinkedIn and in-platform channels, ensuring KPMG's voice and authority is delivered directly to busy segment-specific executive readers - Structure copy and content offers to drive data capture and first-party data strategies, ensuring buyer strategic and technical interests are captured to guide deeper personalization - Draft storyboards, interview guides, and script frameworks for segment-focused digital audio and video, including podcast episodes, short-form voice drops, and animated explainer videos - Work closely with central design hubs, global/offshore delivery centers, and video production agencies to oversee the visual translation of copy assets into finalized multimodal files - Adapt and write copy optimized for LLMs and conversational search agents, ensuring KPMG's digital content is highly indexable and easily summarized by AI systems on search networks and personal devices - Safely integrate approved GenAI writing, editing, and localization co-pilots (for example, Copy.ai, Grammarly) to accelerate the draft-to-publish timeline while maintaining strict quality, brand, and risk boundaries - Manage and store localized assets systematically within the central Digital Asset Management (DAM) and marketing automation systems to promote content reusability - Act with integrity, professionalism, and personal responsibility to uphold KPMG's respectful and courteous work environment Qualifications: - Minimum five years of recent B2B copywriting, content marketing, or editorial experience - Experience writing about specialized industry topics, regulatory environments, or corporate/technology strategy within professional services or complex matrixed organizations is highly preferred - Bachelor's degree from an accredited university, preferably in communications, journalism, english, business administration, marketing, or a field related to the designated segment - Proven ability to translate complex technical guidelines, industry frameworks, or strategic topics into clear, executive-friendly business narratives that engage senior leaders and C-Suite buyers - Proven track record of working successfully with research and thought leadership departments (such as Insights & Intelligence) to bring primary data to life - Comfortable operating in a “hub-and-spoke” model, balancing the editorial standards of the central Content Hub with the localized, fast-paced execution demands of the designated Buyer pod - Hands-on experience with modern marketing technology (Salesforce, Marketo, Eloqua), Digital Asset Management systems, and AI-assisted content tools - Applicants must be authorized to work in the U.S. without the need for employment-based visa sponsorship now or in the future Pay: California Salary Range: $96600 - $185000 (specific) Benefits: mentioned but generic. The posting says "KPMG LLP is proud to offer a comprehensive, competitive benefits package... Available benefits are based on eligibility... provides a Total Rewards Package that includes 401(k) and medical and may include dental, vision, disability and life insurance, personal well-being and Personal Time Off. Additionally, each year KPMG publishes a calendar of holidays..." This is somewhat specific but also generic. I'll include it as a Benefits section since it lists specific components. Schedule: Not explicitly mentioned. "standard work hours" mentioned but no details. I'll skip Schedule section. Skills: Could be a separate section but qualifications already cover skills. I'll keep as part of qualifications. Now, I need to remove boilerplate: EEO statement, compliance links, rolling basis recruitment, Los Angeles County Fair Chance Act, etc. Also, the job title "Manager, Content Marketing (Exec & Transactions)" should not be a heading. Let me structure the HTML:
About the role
Known for being a great place to work and build a career, KPMG provides audit, tax and advisory services for organizations in today's most important industries. Our growth is driven by delivering real results for our clients. It's also enabled by our culture, which encourages individual development, embraces an inclusive environment, rewards innovative excellence and supports our communities. With qualities like those, it's no wonder we're consistently ranked among the best companies to work for by Fortune Magazine, Consulting Magazine, Seramount, Fair360 and others. If you're as passionate about your future as we are, join our team. KPMG is currently seeking a Manager, Content Marketing (Exec & Transactions) to join our Clients and Markets organization.
Responsibilities
- Partner hand-in-glove with Insights & Intelligence (I&I) Content Strategists during the planning and hand-off of flagship segment-focused research, surveys, and regulatory publications
- Consume I&I's upstream core narratives and reusable content modules, translating complex technical, operational, and regulatory findings into personalized, atomized messaging and content that speak directly to the target buyer personas
- Share content consumption and performance analytics back with I&I Content Strategists and researchers to help shape future editorial priorities and research agendas
- Oversee editorial integrity and copy architecture for all campaign assets aimed at the designated buyer group
- Work with a team of dedicated writers and contract copy partners to write engaging webpage copy, highly targeted nurture emails, organic/paid social content (including video, audio, carousel, and others), and digital event materials
- Collaborate closely with the Buyer Marketing team to execute campaign activities in strict alignment with the master segment-specific buyer experience calendar, preventing audience fatigue and maintaining a high-value content cadence
- Coordinate with digital growth, orchestration, and events specialists to ensure modular content assets are aligned to paths and personalized buyer segments
- Extract and break down long-form flagship reports and whitepapers into bite-sized, reusable “micro-content” modules
- Convert dense technical regulations, strategy studies, and compliance findings into easy-to-digest formats such as infographics, executive summaries, strategic playbooks, video, audio and carousel decks
- Architect high-impact executive summaries tailored for “zero-click” consumption on LinkedIn and in-platform channels, ensuring KPMG's voice and authority is delivered directly to busy segment-specific executive readers
- Structure copy and content offers to drive data capture and first-party data strategies, ensuring buyer strategic and technical interests are captured to guide deeper personalization
- Draft storyboards, interview guides, and script frameworks for segment-focused digital audio and video, including podcast episodes, short-form voice drops, and animated explainer videos
- Work closely with central design hubs, global/offshore delivery centers, and video production agencies to oversee the visual translation of copy assets into finalized multimodal files
- Adapt and write copy optimized for LLMs and conversational search agents, ensuring KPMG's digital content is highly indexable and easily summarized by AI systems on search networks and personal devices
- Safely integrate approved GenAI writing, editing, and localization co-pilots (for example, Copy.ai, Grammarly) to accelerate the draft-to-publish timeline while maintaining strict quality, brand, and risk boundaries
- Manage and store localized assets systematically within the central Digital Asset Management (DAM) and marketing automation systems to promote content reusability
- Act with integrity, professionalism, and personal responsibility to uphold KPMG's respectful and courteous work environment
Qualifications
- Minimum five years of recent B2B copywriting, content marketing, or editorial experience
- Experience writing about specialized industry topics, regulatory environments, or corporate/technology strategy within professional services or complex matrixed organizations is highly preferred
- Bachelor's degree from an accredited university, preferably in communications, journalism, english, business administration, marketing, or a field related to the designated segment
- Proven ability to translate complex technical guidelines, industry frameworks, or strategic topics into clear, executive-friendly business narratives that engage senior leaders and C-Suite buyers
- Proven track record of working successfully with research and thought leadership departments (such as Insights & Intelligence) to bring primary data to life
- Comfortable operating in a “hub-and-spoke” model, balancing the editorial standards of the central Content Hub with the localized, fast-paced execution demands of the designated Buyer pod
- Hands-on experience with modern marketing technology (Salesforce, Marketo, Eloqua), Digital Asset Management systems, and AI-assisted content tools
- Applicants must be authorized to work in the U.S. without the need for employment-based visa sponsorship now or in the future
Pay
California Salary Range: $96,600 - $185,000
Benefits
KPMG offers a comprehensive, competitive benefits package with options designed