Manager, Content Marketing (Exec & Transactions)

About the role

KPMG provides audit, tax and advisory services across major industries and is consistently ranked among the best companies to work for. The Manager, Content Marketing (Exec & Transactions) sits within the Clients and Markets organization, partnering with Insights & Intelligence (I&I) Content Strategists to translate flagship research, surveys, and regulatory publications into personalized, atomized messaging for target buyer personas. The role oversees editorial integrity for campaign assets, manages a team of writers and contract copy partners, and coordinates with Buyer Marketing, digital growth, orchestration, and events specialists to execute against a segment-specific buyer experience calendar.

Responsibilities

• Partner with I&I Content Strategists during planning and hand-off of flagship segment-focused research, surveys, and regulatory publications; consume upstream core narratives and reusable content modules, translating complex technical, operational, and regulatory findings into personalized messaging for target buyer personas.
• Share content consumption and performance analytics with I&I Content Strategists and researchers to shape future editorial priorities and research agendas.
• Oversee editorial integrity and copy architecture for all campaign assets aimed at the designated buyer group; work with dedicated writers and contract copy partners to produce webpage copy, targeted nurture emails, organic/paid social content (video, audio, carousel, etc.), and digital event materials.
• Collaborate with the Buyer Marketing team to execute campaign activities in strict alignment with the master segment-specific buyer experience calendar, preventing audience fatigue and maintaining a high-value content cadence.
• Coordinate with digital growth, orchestration, and events specialists to ensure modular content assets align to paths and personalized buyer segments.
• Extract and break down long-form flagship reports and whitepapers into bite-sized, reusable “micro-content” modules; convert dense technical regulations, strategy studies, and compliance findings into infographics, executive summaries, strategic playbooks, video, audio, and carousel decks.
• Architect high-impact executive summaries tailored for “zero-click” consumption on LinkedIn and in-platform channels, ensuring KPMG’s voice and authority reach busy segment-specific executive readers; structure copy and content offers to drive data capture and first-party data strategies for deeper personalization.
• Draft storyboards, interview guides, and script frameworks for segment-focused digital audio and video (podcast episodes, short-form voice drops, animated explainer videos); work with central design hubs, global/offshore delivery centers, and video production agencies to oversee visual translation of copy assets into finalized multimodal files.
• Adapt and write copy optimized for LLMs and conversational search agents, ensuring KPMG’s digital content is highly indexable and easily summarized by AI systems on search networks and personal devices.
• Safely integrate approved GenAI writing, editing, and localization co-pilots (e.g., Copy.ai, Grammarly) to accelerate draft-to-publish timelines while maintaining strict quality, brand, and risk boundaries; manage and store localized assets systematically within the central Digital Asset Management (DAM) and marketing automation systems to promote content reusability.
• Act with integrity, professionalism, and personal responsibility to uphold KPMG’s respectful and courteous work environment.

Qualifications

• Minimum five years of recent B2B copywriting, content marketing, or editorial experience; experience writing about specialized industry topics, regulatory environments, or corporate/technology strategy within professional services or complex matrixed organizations is highly preferred.
• Bachelor’s degree from an accredited university, preferably in communications, journalism, English, business administration, marketing, or a field related to the designated segment.
• Proven ability to translate complex technical guidelines, industry frameworks, or strategic topics into clear, executive-friendly business narratives that engage senior leaders and C-suite buyers.
• Proven track record of working successfully with research and thought leadership departments (such as Insights & Intelligence) to bring primary data to life; comfortable operating in a “hub-and-spoke” model, balancing central Content Hub editorial standards with the localized, fast-paced execution demands of the designated Buyer pod.
• Hands-on experience with modern marketing technology (Salesforce, Marketo, Eloqua), Digital Asset Management systems, and AI-assisted content tools.
• Applicants must be authorized to work in the U.S. without the need for employment-based visa sponsorship now or in the future; KPMG LLP will not sponsor applicants for U.S. work visa status for this opportunity (no sponsorship for H-1B, L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT, or any other employment-based visa).

Pay

California salary range: $96,600 – $185,000. Actual salary determined by skills, job responsibilities, prior relevant experience, degrees/certifications, and market considerations. For salary ranges in other locations, see KPMG pay transparency page.

Benefits

KPMG offers a comprehensive Total Rewards Package that includes 401(k) and medical, and may include dental, vision, disability and life insurance, personal well-being programs, and Personal Time Off. A calendar of observed holidays is published annually based on job classification and entity affiliation.

Additional information

Los Angeles County applicants: material job duties are listed above. Criminal history may have a direct, adverse relationship with some duties. Pursuant to the California Fair Chance Act, Los Angeles County Fair Chance Ordinance, Fair Chance Initiative for Hiring Ordinance, and San Francisco Fair Chance Ordinance, qualified applicants with arrest and conviction records will be considered for employment.