Jobs · Marketing · Michigan

Manager - Content & Creative

Atlys · Delhi, MI · 2 wk ago
On-siteMarketingFull-time
We need to output HTML fragment with sections: About the role? Actually we need to reformat job posting into clean semantic HTML. Use

for section headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections when posting has real specific content. We must not repeat job title as heading. No Job ID etc. Remove boilerplate, navigation, legal, EEO, duplicated lines, application instructions. Preserve all substantive info. We need to parse the posting. Content: - About Atlys (mission etc). This could be "About the role"? Actually "About Atlys" is company description. Could be "About the role"? The instruction says use headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. So we need to map content accordingly. We have sections: - About Atlys (company mission) maybe goes under "About the role"? But "About the role" is about the role description. The posting includes "The Role" description: "We're looking for a Manager, Content & Creative to own what our creator content says and how good it is..." That's role description. - Then "The Job" bullet list of responsibilities. - Then "The Ideal Candidate" with qualifications/requirements. - Then "What You Can Expect Atlys..." includes benefits, compensation, etc. Thus we need to create sections:

About the role

with description from "The Role" paragraph(s). Possibly also include company mission? Might be separate but we can include under About the role.

Responsibilities

with list from "The Job" bullet points.

Requirements

or

Qualifications

from "The Ideal Candidate". Could combine. We need to decide which headings to use. The instruction: Use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can pick those that have content. We have content for About the role, Responsibilities, Requirements (or Qualifications), Benefits (including compensation, health insurance, leave policy, meals, learning credits, relocation support, tools, office amenities). Possibly Pay (they mention "Competitive compensation and equity") - that's compensation. Could be Pay section. Schedule? Not mentioned. So we omit Schedule. Skills? Not explicit. Could be under Requirements. Thus we will output:

About the role

... (the role description)

Responsibilities

  • ... each bullet

Requirements

... (ideal candidate bullet points)

maybe as list.

Benefits

  • ... each benefit

Pay

Competitive compensation and equity so you participate in the value you help create.

We must not include filler like "commensurate with experience". Not present. We must preserve all substantive info. Let's extract. About Atlys mission: "Our mission is to enable every person on Earth to travel freely. Travel should feel exciting. Instead, too much of it is still defined by paperwork, uncertainty, and processes that were never designed for travellers. Atlys is changing that. We’re building an AI-first platform that removes friction and uncertainty from travel. To date, we’ve processed visas for 1M+ travellers across 127 countries. But we’re still early." The Role paragraph: "We're looking for a Manager, Content & Creative to own what our creator content says and how good it is. You'll set the creative standard for every video that goes out under the Atlys name - from a first-time traveller's visa story to a celebrity partnership - and come up with the ideas worth making in the first place. A visa is a trust purchase: people hand us their passport and their holiday on the strength of what they've seen. This is the seat that decides whether what they see earns that. It's the taste seat on the team." Then "The Job" bullet list: - Own the creative playbook, the formats, hooks, narrative structures and brand guardrails every creator brief is built from, across every creator tier. - Generate the ideas, concepts and collaborations worth making because they're genuinely good, not because they fill a content slot. - Set and enforce the quality bar, reviewing the work that matters most and building a rubric sharp enough that the rest can ship without you. - Develop concepts with macro and celebrity creators, shaping ideas that fit their voice and our positioning at the same time. - Watch performance closely and turn what you learn into the next version of the playbook, flagging the creative worth putting paid spend behind. "The Ideal Candidate" bullet list: - You’ll Likely Thrive In This Role If You Have 3–5 years in content or creative at an agency, creator studio or consumer brand, with work you can point to and explain the thinking behind. - Understand internet culture natively - you know what's about to become a format, not what was one six months ago. - Can write a brief a creator actually wants to make, keeping their voice intact while still landing what we need said. - Have the judgement and the spine to tell a large creator, or a senior colleague, that something isn't good enough yet. - Think in systems as well as ideas, and would rather build a playbook other people can run than be the only person who can make good work. - We hire exceptional people for their craft, not travel enthusiasts. We solve hard problems that happen to touch global travel and government infrastructure. "What You Can Expect Atlys is built by a small team with outsized ambition, high ownership, and an obsession with doing great work. Here’s What You Can Expect" Then list: - Competitive compensation and equity so you participate in the value you help create. - Comprehensive health insurance covering you and your family, plus annual preventive health check-up on us. - A thoughtful leave policy with paid time off and company holidays, because great work also requires real time off. - Lunch, high tea and dinner at the office, so the basics are taken care of while we build together. - Learning & development credits to invest in courses, books, conferences and tools that help you get better at your craft. - Relocation support to make moving closer to the team as seamless as possible. - Great tools to do your best work, including high-spec equipment and software. - An office designed for more than just work, with pickleball, table tennis, PlayStation, an arcade game room, an F1 simulator and even a full flight simulator. - Our values shape how we make decisions, work together and build for travelers. The bar is high, the pace is fast, and the way we work is deliberate. Read them before you apply. If this environment energizes you, you’ll probably thrive here. If it doesn’t, it’s better to know that upfront. Come build the intelligence layer for global travel We need to remove boilerplate like "Read them before you apply..." maybe still substantive? It's about values. Could keep as part of Benefits? Might be considered fluff but it's about culture. Might keep as part of Benefits or separate? The instruction: remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. The line "Read them before you apply..." is not exactly boilerplate but encourages reading values; could be considered application instruction? It's encouraging to read values before apply. Might be considered application instruction. Safer to drop that sentence. Also "Come build the intelligence layer for global travel" is a call to action, maybe application instruction. Might drop. We need to preserve all substantive info; but we can drop generic calls to action. The instruction says remove application instructions. So we should drop sentences that are explicitly telling to apply or read before apply. So we can drop: "Read them before you apply. If this environment energizes you, you’ll probably thrive here. If it doesn’t, it’s better to know that upfront. Come build the intelligence layer for global travel". That's application encouragement. Thus Benefits section will list the items before that. Now we need to output HTML fragment only. Let's craft:

About the role

Our mission is to enable every person on Earth to travel freely. Travel should feel exciting. Instead, too much of it is still defined by paperwork, uncertainty, and processes that were never designed for travellers. Atlys is changing that. We’re building an AI-first platform that removes friction and uncertainty from travel. To date, we’ve processed visas for 1M+ travellers across 127 countries. But we’re still early. We're looking for a Manager, Content & Creative to own what our creator content says and how good it is. You'll set the creative standard for every video that goes out under the Atlys name - from a first-time traveller's visa story to a celebrity partnership - and come up with the ideas worth making in the first place. A visa is a trust purchase: people hand us their passport and their holiday on the strength of what they've seen. This is the seat that decides whether what they see earns that. It's the taste seat on the team.

Responsibilities

  • Own the creative playbook, the formats, hooks, narrative structures and brand guardrails every creator brief is built from, across every creator tier.
  • Generate the ideas, concepts and collaborations worth making because they're genuinely good, not because they fill a content slot.
  • Set and enforce the quality bar, reviewing the work that matters most and building a rubric sharp enough that the rest can ship without you.
  • Develop concepts with macro and celebrity creators, shaping ideas that fit their voice and our positioning at the same time.
  • Watch performance closely and turn what you learn into the next version of the playbook, flagging the creative worth putting paid spend behind.

Requirements

  • You’ll Likely Thrive In This Role If You Have 3–5 years in content or creative at an agency, creator studio or consumer brand, with work you can point to and explain the thinking behind.
  • Understand internet culture natively - you know what's about to become a format, not what was one six months ago.
  • Can write a brief a creator actually wants to make, keeping their voice intact while still landing what we need said.
  • Have the judgement and the spine to tell a large creator, or a senior colleague, that something isn't good enough yet.
  • Think in systems as well as ideas, and would rather build a playbook other people can run than be the only person who can make good work.
  • We hire exceptional people for their craft, not travel enthusiasts. We solve hard problems that happen to touch global travel and government infrastructure.

Benefits

  • Competitive compensation and equity so you participate in the value you help create.
  • Comprehensive health insurance covering you and your family, plus annual preventive health check-up on us.
  • A thoughtful leave policy with paid time off and company holidays, because great work also requires real time off.
  • Lunch, high tea and dinner at the office, so the basics are taken care of while we build together.
  • Learning & development credits to invest in courses, books, conferences and tools that help you get better at your craft.
  • Relocation support to make moving closer to the team as seamless as possible.
  • Great tools to do your best work, including high-spec equipment and software.
  • An office designed for more than just work, with pickleball, table tennis, PlayStation, an arcade game room, an F1 simulator and even a full flight simulator.
We could also have a Pay section separate from Benefits, but we already included compensation in Benefits list.

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