Manager, Communications, Social Media and Events

Albert Einstein College of Medicine

About Us

The Communications, Social Media, and Events Manager is a professional administrative role responsible for planning and executing integrated communications and engagement initiatives for the Montefiore Einstein Comprehensive Cancer Center (MECCC). As an NCI-designated Comprehensive Cancer Center, MECCC requires sophisticated, accurate, and mission-aligned communications that support research excellence, clinical care, education, and community engagement. Reporting to the Assistant Director of Communications and Deputy Director for Administration as a member of the administrative team, this role exercises independent judgment, manages multiple complex projects concurrently, and serves as a subject-matter resource for communications, branding, and event coordination within an academic medical and research environment.

Responsibilities

Social Media Strategy & Management (Approx. 35%)

• Develop and manage MECCC's social media strategy to strengthen visibility and reputation as a leading NCI-designated Comprehensive Cancer Center.
• Implement annual and quarterly social media strategy aligned with organizational objectives (patient acquisition, education, community outreach, provider recruitment, brand awareness).
• Manage day-to-day social media publishing across platforms, including content calendar, copywriting, creative briefs, and scheduling.
• Maintain an editorial calendar and oversee content planning, scheduling, and execution.
• Coordinate with Subject Matter Experts to create and curate accurate, accessible, evidence-based content (posts, carousels, short video/Reels, stories, live sessions) tailored to patient populations and platform best practices.
• Ensure accessibility (alt text, captioning, plain-language) and inclusive messaging for diverse audiences.
• Maintain and update social media policy and platform governance; monitor sentiment, escalate negative issues per protocol, and ensure timely responses to comments.
• Track performance metrics and analytics, e.g., engagement reach, follower growth, referral traffic, conversions, cost per acquisition. Prepare reports and recommendations to inform strategy.
• Stay current on healthcare trends, social platform features, digital health regulations, and competitive activity.

Events & Conferences Planning & Coordination (Approx. 35%)

• Develop event strategy and annual calendar aligned with center priorities (awareness months, patient engagement, community outreach, fundraising, MECCC internal events).
• Plan and execute academic, scientific, and institutional events including symposia, lectures, community outreach programs, donor events, and signature Cancer Center initiatives.
• Oversee event marketing support in collaboration with Montefiore Einstein marketing: promotional timelines, program printing, social media coordination, and onsite materials.
• Manage event budgets: create estimates, track expenses, negotiate vendor contracts, secure cost-effective services, and reconcile post-event financials.
• Coordinate logistics, develop and maintain a standardized MECCC event kit (branded tablecloths, banners, consent forms, signage, etc.), ensuring items are current, stocked, and deployment-ready.
• Supervise event production including run-of-show documents, cue sheets, speaker introductions, AV rehearsals, livestreaming, and on-site troubleshooting.
• Oversee registration and attendee services: online registration setup, on-site check-in, attendee communications, accommodation of special needs, and post-event follow-up/surveys.
• Partner with senior leaders, development/fundraising, communications, compliance, and community engagement teams to design program content, speaker management, honoraria, and accreditation/CE credit processes.
• Track, analyze, and report event metrics: attendance, revenue, donor engagement, satisfaction.
• Serve as on-call event lead for high-profile or emergent events; support crisis response and rapid adjustments when required.
• Capture event photos/video or coordinate photographers/videographers as needed; supply assets & copy for social, MECCC, and ME newsletters to highlight event outcomes.
• Staff the MECCC booth at conferences—engage attendees, explain programs and services, distribute materials, capture photos/media, collect leads/consent forms, and escalate clinical or complex inquiries to appropriate staff.

Communications & Content Development (Approx. 15%)

• Write, edit, and produce content for digital and print platforms, including websites, newsletters, social media channels, presentations, and institutional communications.
• Translate complex scientific, clinical, and academic information into clear, accessible messaging for diverse internal and external audiences.
• Partner with assistant director for communication and senior leaders to develop stories and messaging that highlight MECCC's research, clinical programs, faculty expertise, and community impact.
• Ensure content aligns with institutional priorities, academic standards, and regulatory considerations.

Brand Management (Approx. 15%)

• Serve as steward of the MECCC brand, ensuring consistent voice, tone, and visual identity across all communications.
• Advise faculty, administrators, and staff on branding standards and approved usage.
• Coordinate with institutional communications teams and creative partners as needed.

Scope & Complexity

• Operates with moderate to high autonomy within established institutional and academic guidelines.
• Manages multiple projects with competing deadlines.
• Interacts regularly with faculty leadership, researchers, clinicians, senior administrators, and external partners.
• Role directly supports the academic and research mission of an NCI-designated Comprehensive Cancer Center.

Qualifications

Minimum Qualifications

• Bachelor's degree in communications, marketing, journalism, public relations, or a related field.
• 5 years of progressively responsible experience in communications, digital media, and/or event planning.
• Demonstrated excellence in writing, editing, and content strategy.
• Experience managing social media platforms and using analytics tools.
• Strong project management, organizational, and interpersonal skills.

Preferred Qualifications

• Experience in academic medicine, healthcare systems, research institutions, or oncology settings.
• Familiarity with academic branding standards and institutional review processes.
• Experience supporting large-scale academic or scientific events.
• Knowledge of accessibility standards, inclusive communications, and health literacy principles.

Work Environment

• Professional academic office environment within an academic medical center.
• Occasional evening or weekend hours may be required to support events and major initiatives.
• Hybrid work arrangement may be available in accordance with institutional policy.

Pay

USD $100,000.00/Yr. – USD $110,000.00/Yr.