Manager, Communications (Advertising & B2B)

Job Summary

The Advertising & B2B Communications Manager will join Snap's Communications team to strengthen Snap’s global narrative around small and medium-sized business advertisers and the performance advertising solutions that help them grow.

Responsibilities

• Develop and drive Snap’s SMB and performance advertising narrative, with a focus on increasing consideration and adoption of Snapchat among SMB marketers and broader performance advertisers.

• Lead external communications for Snap’s SMB advertising business and related performance priorities, including messaging, media strategy, spokesperson preparation, executive visibility, and thought leadership.

• Identify, pitch, and land stories across marketing, advertising, business, and technology media, including customer success stories, product launches, performance advertising narratives, and strategic stories that further Snap’s B2B narrative.

• Support relevant product, agency, partnerships, and events communications where they strengthen Snap’s SMB, performance advertising, and broader revenue story.

• Drive thought leadership opportunities and external content, including speaking engagements, LinkedIn content, media opportunities, podcasts, blog posts, case studies, and other owned and earned channels.

• Partner with Sales, Marketing, Product Marketing, Measurement, and Creative Strategy teams to ensure messaging is consistent, differentiated, and tied to business priorities.

• Track communications impact, including reach, frequency, and resonance of priority SMB and performance advertising messages with key audiences.

Qualifications

• Experience in B2B, technology, advertising, digital media, performance marketing, or related communications, with relevant relationships across marketing, advertising, technology, business, and/or trade media.

• Strong interest in and ability to quickly understand digital advertising, performance marketing, measurement, and the needs of small and medium-sized businesses and broader performance marketers.

• Excellent written and verbal communication skills, with the ability to translate business and product priorities into clear external narratives.

• Strong media relations skills, including experience developing pitches, placing stories, preparing spokespeople, and handling reactive inquiries.

• Experience supporting executive communications, thought leadership, speaking opportunities, and event-related communications.

• Hightly organized and able to manage competing deadlines from internal and external stakeholders.

• Creative, resourceful, and hands-on team player who can develop strategy and execute the details in a fast-moving environment.