Manager, Category Strategy

Since 1869, we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao’s Homemade, Snack Factory, Snyder’s of Hanover, Swanson, and V8.

About the role

Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Develop category strategy work for an assigned category, integrating consumer, shopper, customer, and competitive insight into clear strategic frameworks that inform brand, commercial, and innovation decisions.

Responsibilities

• Support category strategy refresh cycles led by the Sr Manager / Associate Director
• Develop category strategy outputs for an assigned category — best-in-class shelving recommendations, assortment priorities, category trends, and key retailer strategy
• Translate consumer, shopper, customer, and competitive insight into clear strategic implications and recommendations
• Partner with Brand, Sales Managers, Insights, and R&D to align category strategy with brand and innovation priorities
• Build category narratives, strategic content, and selling stories used by customer teams and leadership
• Maintain a current view of category trends, competitive activity, and channel dynamics for the assigned scope
• Conduct deep-dive analyses on category opportunities, threats, and white space

Key Deliverables

• Approved category strategy outputs for the assigned category
• Strategic narratives and content used by customer teams and senior leadership
• Strategic inputs into innovation, RGM, and channel priorities
• Reliable category trend and competitive analyses on agreed cadence

Requirements

• Bachelor's Degree preferred
• 6+ years in CPG category strategy, brand, consulting, category management, or customer strategy & planning
• Strong analytical and strategic thinking skills
• Basic understanding of CPG commercial mechanics (RGM, trade, innovation, commercialization)
• Fluency with syndicated data (Circana / NielsenIQ), retailer POS, planogramming, and shopper insight tools
• Effective storytelling, framing, and presentation skills
• Comfortable operating in a matrixed, cross-functional environment

Working Requirements

• Travel: approximately 10–20% of time
• Hybrid working model in line with Campbell's policy
• Majority of role HQ-based

Benefits

• Benefits begin on day one and include medical, dental, short- and long-term disability, AD&D, and life insurance (for individuals, families, and domestic partners)
• Eligibility for matching 401(k) plan with immediate vesting on the first day of employment
• Unlimited sick time along with paid time off and holiday pay
• If at WHQ: free access to the fitness center, on-site daycare (operated by Bright Horizons), and company store
• “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually
• Variety of Employee Resource Groups (ERGs) to support employees

Pay

The target base salary range for this full-time, salaried position is between $113,800–$156,500. Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation.