Manager, Campaign Analytics

FanDuel is seeking a Manager, Campaign Analytics to measure and optimize the effectiveness of Sportsbook promotional (generosity) spend. This role combines advanced analytics, performance measurement, and cross-functional partnership to generate insights and recommendations that improve campaign ROI and enhance transparency into the true impact of our generosity investments.

About the role

This is a great opportunity for somebody who wants to work in an environment where curiosity is rewarded, and people are empowered to make decisions. The ideal candidate will have a passion for data analytics, continual learning, and a desire to drive improvements in commercial performance through data-driven insights. In addition to the specific responsibilities outlined, employees may be required to perform other duties as assigned to ensure operational flexibility and meet evolving business needs.

Responsibilities

• Deliver Executive-level reporting that serves as the single source of truth for campaign performance and generosity spend, providing stakeholders with clear visibility into results.
• Through exploratory analysis, subject matter expertise, and innovative thinking, identify opportunities and propose hypotheses to optimize campaign performance.
• Generate insights and recommendations for cross-functional partners that maximize the value delivered through customer promotions.
• Develop a deep understanding of how we distribute generosity, both strategically and operationally, and how we experiment to advance our understanding of the impact of our generosity spend.
• Act as a thought partner and collaborate closely with Generosity Data Science and other teams to evolve how we measure, assess, and communicate the effectiveness of generosity spend.
• Deepen understanding of customer behavior, efficiency of promotions, and the key drivers of campaign performance.
• Demonstrate accurate insights using easy-to-interpret visualizations and clear explanations of results, recommendations, methods, biases, and limitations.
• Leverage AI to accelerate and enhance your work, ensuring high integrity, managing AI risk of error, and maintaining excellent understanding of AI output to avoid blind trust.
• Plan and manage project timelines with precision, ensuring detailed accuracy and consistent coordination with key stakeholders.
• Collaborate with key stakeholders to effectively identify areas for improvement and support their strategic objectives.
• Take responsibility to learn the necessary skills and techniques to work with independence, integrity, and accuracy.
• Assist in the training and development of junior team members.

Requirements

• Minimum of 3+ years of previous Analytics Experience.
• Expert in SQL and comprehensive experience manipulating large datasets in Microsoft Excel.
• Strong data-driven storytelling and data visualization skills.
• Advanced knowledge of at least one data visualization tool (Tableau is a plus).
• Strong knowledge of at least one statistical or programming language (Python is ideal).
• Undergraduate degree in a numerate or technical discipline or equivalent professional experience.
• Knowledge of sports is a plus.
• Interest or experience in the Sports betting industry is an advantage.

About FanDuel

FanDuel Group is the premier mobile gaming company in the United States and Canada. The company consists of a portfolio of leading brands across mobile wagering, including America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product. FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network, and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico, with offices in New York, Los Angeles, Atlanta, Jersey City, and global offices in Canada and Scotland. FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator.

Benefits

• Comprehensive health plans (some as low as $0 per paycheck), including fertility and family planning, mental health support, and fitness benefits.
• Generous paid time off (PTO & sick leave), 14 paid company holidays, and paid sick time in accordance with all applicable state and federal laws.
• Annual bonus and long-term incentive opportunities (based on performance).
• 401k with up to a 5% match.
• Commuter benefits and pet insurance.

Pay

The applicable salary range for this position is $149,000 - $186,000 USD, dependent on relevant experience, location, business needs, and market demand.